Search Global Cosmetic Industry: Page 26

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Type: Article

Section: Packaging

The Shape of Things to Come

Sustainability is the crux in packaging material trends. Creativity is key in working with and finding successful use of new material options.

From Color to Brand

In building a color scheme for a brand, it’s not the colors themselves that rule the day, but rather building a color scheme that best expresses the brand and positively impacts sales.

Packaging—More Than Aesthetics

In addition to being the outward, and often first, manifestation of brand identity, packaging directly affects the bottom line. Considering packaging in terms of its impact on shipping costs allows near-term savings and is key to long-term efforts toward sustainable practices and building brand equity.

Reaching the Right Man: Make Your Packaging Work Overtime

Leverage your packaging to connect with male consumers and build the man/brand relationship.

Case Study: Adjusting for the Holidays

Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.

Reduce, Reuse, Recycle

Engaging in green packaging practices can reduce costs and address a growing target market that demands more sensitivity to health and the environment.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

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Case Study: Rebranding a Cosmetics Line

The impetus, steps involved and outcome of a rebrand.

Putting on a New Face—Environmentalism’s Impact on Ingredients and Packaging

Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.

Growing Digital Options in Package Proofing

Remote proofing offers an option to both hard proofs and PDFs.

Outlook for Aerosol Cans Translates to Boon for Brands

An AEROBAL market report reveals that numerous factors are reducing the cost of aluminum aerosol cans, while technological advances improve sustainability, allow additional options for product delivery and facilitate brand on-shelf impact.

Rock ‘n’ roll- and tattoo culture-inspired is one of the latest trends in beauty, and bled over from a trend that has been taking place in fashion for the past few years. Ed Hardy is one manifestation.

Beauty Packaging Identity Trends

In undertaking package design to meet a particular trend, it is vital to understand the task as part of the brand development process and remain focused on staying true to core brand values.

Capsule and Single-dosage Options Boon to Brands

Alternative packaging formats afford brands new opportunities to innovate and expand market reach.

Sustainable Packaging—A Value Proposition

Growing consumer awareness and increasing sustainable material options bring new value to this emerging packaging proposition.

Luxury, specialty and mass beauty brands all know packaging’s power to project an identity and move product through the till.

Packaging is Critical to Brand Identity

Luxury, specialty and mass beauty brands all know packaging’s power to project an identity and move product through the till.

Thomas Jonas, president, MWV Personal & Beauty Care, joins the discussion on the evolution and impact of airless packaging on consumer perception—a conversation that began in the January 2009 issue.

Packaging’s Role in Delivering Brand Promise

Thomas Jonas, president, MWV Personal & Beauty Care, joins the discussion on the evolution and impact of airless packaging on consumer perception—a conversation that began in the January 2009 issue.

Brand Security's White Knight—Packaging

The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.

New Spray Options for Thicker Formulas

Breaking down viscosity barriers opens doors in more personal care segments for spray dispensing with less mess.

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