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Prospects for growth have diminished somewhat for fragrance and men's toiletries, according to a new analysis.

Euromonitor Downgrades Growth for Fragrances, Men's Grooming

Premium skin care, on the other hand, offers more secure opportunities for brands.

Latin Beat: Latin American Market is Showing Strength

Expansions and financial results continue to demonstrate the viability and growth potential for international brands in Latin America.

From left, the local face of L’Oréal Paris’ Revitalift antiaging product, Argentinean television journalist María Laura Santillán, with L’Oréal Paris’ Eleonora Kaplan.

L’Oréal Taps Argentinean Journalist as New Spokeswoman

Brands put on a local face and align with needs and desires of regional consumers.

Coty Switches Up Leadership Structure

This new structure and leadership initiative from Coty was developed to advance the company’s growth and represent a more holistic view of beauty consumer evolution.

NPD Q2 data shows that beauty categories are benefiting from a return to away-from-home activities.

Q2 2021 Prestige Beauty Grows 6% Above Pre-pandemic Levels

At-home treatment interest has persisted, with face serums and exfoliators gaining ground compared to 2020 and 2019 figures.

Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

Two girls holding colorful beach floats and sunscreen at the beach on a sunny day

Gen Alpha Is Coming for Beauty Earlier, Smarter and With AI in the Mix

Perfume bottle with pink smoke against vibrant purple and red background

Indies Set the Pace, Conglomerates Hold the Shelf—2026 Lessons for Beauty

Conglomerates defend share, while indies drive upside.

Modern beauty store interior with white counters, orange chairs, and circular lighting

Ulta Beauty Lands in the UAE, Fast-Tracking Middle East Expansion

Ulta Beauty’s Middle East expansion positions the retailer to test its mass-to-prestige, service-led model in one of the world’s fastest-growing and most brand-driven beauty markets.

Top performers in Q1 fiscal 2025 included prestige fragrance, led by volume and price gains. Mass beauty, on the other hand, is experiencing a drop in unit demand and, therefore, slower growth.

UPDATE: Coty's Q1 Fiscal 2025 Results Point to a Normalization of the Beauty Market & a Prestige-Mass Split

The company has cited "retailer caution" and a slowing U.S. market in anticipating moderate Q2 growth.

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[video] Cosmetics R&D Vlog: Market Recovery and Opportunities in Brazilian Beauty

In this Cosmetics R&D Vlog entry, Gueisa Silverio, of Beautycare Brazil, describes how the Brazilian market has shifted to adapt to COVID-19, where opportunities lie and how cooperative organizations like Beautycare Brazil can help. Watch now.

L’Oréal’s Latin American Sales Growth Hits Double Digits

The Latin American market continues to be lucrative for international beauty companies.

Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.

Q1 2024 US Beauty Sales Stabilize, but Still Growing

Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

Rexam Posts Positive 2008

Growth in dispensing systems and makeup packaging sales lend to overall sales growth of 28%; positive impact of Russian and Brazilian markets felt.

Prestige Beauty Sales Gain in US, UK, Says NPD Group

A report from The NPD Group Shows investment spending is continuing via global prestige beauty sales.

Coty Inc. Expands Distribution in Asia

Coty Inc. and KOSÉ Corporation, a Japanese cosmetic company, entered into a licensing agreement to manufacture and distribute Rimmel products in China…

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.