Search Global Cosmetic Industry: Page 13

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Section: Consumers & Markets

Victoria Fu, AKA @chemistconfessions; Allison Turquoise (Kent-Gunn), AKA @allisonturquoise; and Christina Basias, Ph.D., and Alexis Androulakis, AKA The Lipstick Lesbians.

NEW EXPERT ALERT Lipstick Lesbians Join Product Design in the Age of Beauty Influencers

Social media is setting trends and beauty standards (for good and ill), signaling shifts in consumer sentiment, shaping marketing strategies, and even inspiring beauty product innovation.

From digitized product development tools to a laser focus on efficacy to an appreciation for minimalism and emotional well-being, brands have more tools than ever at their fingertips to succeed in beauty in 2024 and beyond.

8 Rules for Beauty Innovation in 2024 & Beyond

With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.

Inclusive clinical research, regenerative senolytic technologies, expert-backed clean-ical claims and more will drive the next wave of skin care innovation.

5 Keys to the Future of Skin Care

Skin care was the fastest-growing category in prestige beauty based on units sold, per Circana. The category was also one of only two mass sectors that grew based on unit sales (the other was makeup).

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

Contract manufacturers are noticing a shift toward wellness in the beauty space.

INSIDER INSIGHTS: Contract Manufacturing Beauty Trends & Hair Care Trends + Packaging Launches

Wellness and hybrid formulations dominate contract manufacturing space, while scalp care continues to trend in hair care.

Per Spate, #spacemakeup is up ~6,300% week over week and relates to space-inspired makeup, with bold purples, blues, rainbow, glitter, chrome, etc., to add dimension. Hear more from Spate at Beauty Accelerate! (www.beautyaccelerate.com)

Trending: Milk Makeup Jelly Blush, Sugar Cosmetics, Rice Serum and Space Makeup

Our regular "Consumer Pulse" report on the socials reveals trends in cosmetic searches. Top topics this week are: Milk Makeup jelly blush/tint, Morphe Makeup Talk eye/lip liner, Sugar Cosmetics valuation, rice serum, #spacemakeup, #lazylipstick and more.

Top growers in the prestige makeup category included lip makeup which spiked 31% year-over-year, or twice the rate of the overall category. This was led by products such as tinted lip oils and balms.

US 2023 Prestige & Mass Beauty Sales Both Grew: Report

“The beauty industry is strong and the outlook remains positive for both the mass and prestige sides of the business in 2024,” said Larissa Jensen, global beauty industry advisor at Circana.

Per Spate's hashtag tracker, #blurringblush is up more than 1 million percent, week over week, with Too Faced's Cloud Crush Blurring Blush on the rise. Join us for Beauty Accelerate, March 6-7, 2024, to hear more from Spate!

Trending: Polite Society, NK Kosmetika, Shampoo Massager and #BlurringBlush

Our weekly "Consumer Pulse" report on the socials uncovers trends in cosmetic-related searches across the web. Trending now are: _ and makeup NYT, Sofia Vergara Griselda makeup, Polite Society, NK Kosmetika, shampoo massager, #blurringblush and more.

Brands that thrive in this dynamic environment will be the ones that pursue genuinely differentiated innovation that delivers real value and aligns with shoppers' shifting needs.

Understanding Differentiation vs. Trend-chasing to Create Something That Truly Delivers Value

This is a must-attend session for marketing, R&D and product innovation teams in an era of maximum competition.

Addressing the growing connections between beauty and the mind will be Robyn Watkins (right top), founder, head of product development, Holistic Beauty Group; Stephanie Lee, founder, Selfmade (left); and Jennifer Raphael, CEO, IBG North America (not pictured).

Inside the Brain-Skin Axis: Coming Soon to Luxe Pack/MakeUp in LA

From neurocosmetic ingredients to aromatherapeutic benefits and ingestible solutions to psychodermatology, beauty is entering a new phase of total care.

Cosmetify's recent report measured brands and influencers against the number of TIkTok followers, videos and hashtag views they generated in 2023.

2023-2024 Top Beauty Influencers & Brands

A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.

Celebrity brands have made the biggest impact in the color cosmetics and fragrance categories, NIQ notes, representing 2.9% of all dollar sales in both categories.

2024 Celebrity Beauty Preview

Where is the category trending? And what are the sales stakes? NIQ has some answers.

#Sunsethair registered more than 104,000% growth, week over week, and can be described as an orange- and yellow-dyed balayage look.

Trending: DOA Kozmetik, Sunset Hair, Makeup Flashback, Hyperpigmentation and More

Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. Trending now are: DOA Kozmetik, makeup flashback, Kylie Cosmetics Power Plush Foundation, depigmenting serum, blackhead vacuum, sunset hair and others.

Epres will now be readily available to licensed beauty professionals through the extensive Beauty Systems Group (BSG) network.

Epres Enters Professional Hair Care Channel

Epres products will be available at all Cosmo Prof stores in North America and on CosmoProfBeauty.com beginning February 1, 2024.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

It Cosmetics is in our headlines again, with searches on 'It Cosmetics Concealer' up 250%.

Trending: Bye Bye Under Eye Concealer, Madara Cosmetics, Looks Maxxing, Male Beauty and More

Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. What's hot? Reggie Wells makeup, Makeup Forever #108 Brush, It Cosmetics Bye Bye Under Eye Concealer, Madara Cosmetics, looks maxxing, male beauty and more.

Fundamentals such as a high replenishment rate have kept the prestige beauty sector strong, as has experiential brick-and-mortar. In fact, Circana's Larissa Jensen says, 'we anticipate the brick-and-mortar channel to outperform e-commerce in 2024.'

Prestige Beauty is Set to Grow Throughout 2024: New Data

Prestige fragrance rose 12%, led by juices, gift sets and body sprays, while makeup increased 11%, driven by blush and lip oils.

'The Lifecycle of a Trend: Google & TikTok' notes that 'trends surpassing 50 posts on TikTok are more likely to gain traction on Google search' and that, historically, the platforms' activity has mirrored one another on trends such as sunscreen sticks, summer blond hair, hair wax sticks, face bronzer sticks, maskne and headband wigs.

Anatomy of a Beauty Trend

Effectively understanding the relationships between Google and TikTok and how trends manifest on each can allow brands to make long-term plans, rather than simply chasing the latest ephemeral fad.

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