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Section: Consumers & Markets

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Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond

The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.

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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.

Putting the Color in Cosmetics Sales

The color cosmetics category is one of the most fashion-oriented in the beauty market, with catwalk styles exerting influence over the mainstream market. But, as the world’s developed markets approach saturation, manufacturers must find new ways to compete, and many are drawing inspiration from other categories and even other industries.

Bath & Body: Growing Beyond the Basics

Commoditization and maturing markets continue to put pressure on sales numbers for bath and body products.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

'The Best Micellar Water Types that will be Indispensable in Your Skin Care Routines' were highlighted for their multi-tasking cleanser, moisturizer and skin-refreshing properties.

Trending: Hard Candy x Girl Scouts Makeup, Garnier Micellar Water, Glycolic Acid Spray and More

Our Consumer Pulse report on the socials uncovers insights in cosmetic-related searches. Now trending: Hard Candy's Girl Scouts Cookies makeup; Garnier micellar makeup remover; Makeup by Mario Bronzer; aura and BIAB nails; glycolic acid spray; etc...

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Men’s Grooming: Worth the Hype?

The men’s market has failed to deliver gains previously anticipated, though recent innovations have put the sector back into the headlines. Euromonitor International takes a closer look at the factors influencing growth of the category and recommends strategies to re-ignite growth.

Spongeables' Haute Dog Bath Buffer

Beyond Personal Grooming: Spongeables Expands into Pet Care

By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.

Fremont discusses his successes with the fragrances ck one and Tom Ford Grey Vetiver at the 2010 FiFi Awards presentation.

Quality: Key to Connecting with Fragrance Consumers

Looking back on ck one and Tom Ford Grey Vetiver, Firmenich perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and connecting with consumers.

Identifying and addressing issues in key areas of diligence before launching a process will streamline pre-transaction diligence by prospective acquirers and will allow founders and management more time to focus on their fundamental responsibilities—continuing to operate and deliver strong financial results for the business.

Getting M&A-ready in Challenging Economic Times

Beauty brands can use the current lull in dealmaking to address common diligence issues before they arise in a sale process.

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

BlackUp recently launched a collection of high-pigmented lipsticks, rich in natural active ingredients, in a redesigned package.

Ethnic Cosmetics Fit New Beauty Paradigm

Global multiethnic culture has driven the beauty business to reach out with product and marketing innovations.

Asia Insider: Brand Lessons

SK-II closed its retail counters in China following a government finding of contamination. The move has been seen as both a responsible act to protect consumers and a misstep that may have tarnished brand image.

Beauty Fusion

This white paper from 2012 FIT cosmetics and fragrance marketing and management master's program graduates delves into how we might harness a true understanding of diverse cultures and shifting demographics to create more inspiring product concepts, and how these might better align with the values of an increasingly global and diverse consumer population.

SPF, Efficacy and Innovation

As the long-term beneﬁ ts of protecting skin from harmful rays become clear, sun protection attributes are being added to products designed for daily skin care regimens.

Defining the Future of Naturals

GCI magazine discusses future of the global natural and organic product market with a cross section of natural and organic retail brand owners and suppliers.

Ingredients With Global Flair

Ingredients with a global edge offer brands the opportunity to build a marketing story or brand identity that resonates with consumers around the globe.

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