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Section: Ingredients > Launches & Claims
Sun Care
Solésence Beauty Science Launches Beauty Now Accelerator Program
The program draws from white label, SPF-infused beauty products, including Solésence Beauty Science's Multi-Cultural Magic SPF 50+, Lip Oil SPF 40+, One & Done SPF 40+, and Clean Mineral UV SPF 50+.
Launches & Claims
Roelmi HPC's Ener-GY Plus Diminishes 'Smiling' Skin
Ener-GY Plus decreases cellular senescence by promoting a high cellular vitality and responsiveness, per the supplier.
Launches & Claims
Acetyl Zingerone Prevents Dark CPD Formation in Skin
Cyclobutane pyrimidine dimers (CPDs) are the latest target for anti-aging ingredients to prevent the skin damage that continues post UV exposure. To this end, acetyl zingerone was recently identified as an effective active.
Consumers & Markets
What’s Driving Beauty & Personal Care Growth in 2025?
Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.
Launches & Claims
Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology
The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.
Launches & Claims
Exsymol's Alistisilane Peptide + Silicium Revascularizes, Reshapes Facial Skin
Through its advanced peptide and silanol technologies, the ingredient is designed to deliver comprehensive benefits to maintain a youthful, radiant appearance.
Hair Care
FIND THE PROPER TREATMENT FOR INVISIBLE HAIR DAMAGE
Polluout® Detox is an active ingredient designed to remove harmful particles and impediments from the hair and scalp, such as calcium, magnesium, copper, and other pollutants, and improve shine, combability, and treatment effectiveness.
Sun Care
PCPC Responds to CDC's Request for Skin Cancer Comments
The Personal Care Products Council's (PCPC) Farah Ahmed submitted comments to the Centers for Disease Control and Prevention (CDC) in response to the CDC’s request for information about reducing exposure to UV radiation in order to reduce skin cancer rates.
News
The Honey Pot Company's “For Humans With Vaginas” Campaign
“For Humans With Vaginas” is a consumer-centric campaign focusing on real people's stories.
Launches & Claims
AI—Not a Goal, a Tool in Product Development
While its implementation may be on-trend, you have to identify the business purpose for using AI, according to Anastasia Georgievskaya, CEO and co-founder of Haut.AI.
Launches & Claims
NAD Recommends Claim Alteration for P&G's Secret Clinical Strength
The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.
Sun Care
Sunscreen Innovation Act Passes House and Moves to Senate
New sunscreen actives may finally be on their way in the United States, as the Sunscreen Innovation Act (H.R.4250) passed the House of Representatives on July 28, 2014. The bill now goes to the Senate with the cosmetics industry eager to have it pushed through.
Regulatory
Elizabeth Arden Partners with Biopharm Company for Functional Ingredient
The agreement focuses on Signum Dermalogix's Arazine ingredient, which is used in Elizabeth Arden Prevage products.
Regulatory
ICMAD and PBA Support the Safe Cosmetics Modernization Act
Both organizations cited “enhanced consumer protection for cosmetics through stronger procedures and reporting requirements” as the reasoning behind their support.
Suppliers & Services
Slideshow: Shiseido Introduces Humanoid Robots to Product Assembly Lines
In the factory, one human worker will work alongside two humanoid robots to produce finished products.
Suppliers & Services
SABIC and Fibertex Create Sustainable Nonwovens from Circular Polypropylene
SABIC and Fibertex Personal Care are collaborating to create sustainable nonwovens using SABIC’s Trucircle circular polypropylene to expand into the hygiene and personal care categories.
Launches & Claims
CVS Removes Controversial Sunscreen Chemicals from Store-brand Products
CVS store-brand sunscreen products will no longer contain certain sunscreen ingredients thought to damage marine ecosystems.
Launches & Claims
Mary Kay Names Vitamin C the Anti-pollution Answer
Vitamin C is good for more than fighting colds. According to Mary Kay research, it's also just what the doctor ordered for anti-pollution skin care.
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