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Section: Ingredients > Launches & Claims

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

woman using skin cream smirking small jar of product

Croda Beauty Highlights PFAS-free Peptides, Commits to Complete Portfolio Transition by 2026

"By eliminating substances like TFA (trifluoroacetic acid) from our peptide synthesis processes, we prioritize both consumer safety and sustainability," Croda Beauty explained.

Brenntag personal care application lab

Brenntag, Cambrium Collab to Launch NovaColl Vegan Collagen in European Markets

This collaboration combines Brenntag’s market expertise in ingredient distribution with Cambrium’s biotechnology approach, which integrates artificial intelligence (AI) and precision fermentation.

“Traditionally, large peptides and proteins have struggled to penetrate the skin due to their size and instability,” says Alexandre Reeber, president and CEO of Core Biogenesis.

Oleosome-protein Fusions from Core Biogenesis Provide Deep Delivery of Skin Care Actives: Report

This fusion stabilizes the protein and peptide structures and facilitates deep delivery, as validated through skin explant studies conducted by the company.

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Shiseido and Kose Honored at CES Innovation Awards 2025 for Beauty Technologies

Shiseido and Kose earned accolades at the CES Innovation Awards 2025 for virtual and analytical tech. Both brands are pushing the boundaries of beauty innovation, merging technology with self-care to shape the future of the industry.

With Nuon’s tech-infused applicators, brands can maximize the efficacy of each product.

The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty

Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.

Damage from heat styling is a key product claims sought by today's hair care shoppers; new ingredients reinforce these benefits.

Hair Care's Newest Wellness Ingredients

Top prestige hair care growth sectors outpacing the market include heat protectants and scalp care, which are both part of the broader hair wellness and skinification trends.

blue water bubbles skin care jar floating

Ultrafine Bubbles to Transform Water for the Sustainable Topical Delivery of Actives

This work examines the potential of water, treated via an ultrafine bubble technology, to deliver actives into skin. The penetration of niacinamide and carnosine (peptide) from a cosmetic formula is evaluated. Additional applications are proposed.

woman hiking mountains backpack using sunscreen

2025 Will See Faster, More Ethical and Accurate SPF Testing: ISO Approves Two New Methods

In December 2024, the ISO gave its long-awaited final approval of two SPF test methods that experts say are more ethical, economical and accurate than current approaches. One in particular is also reportedly faster, reducing analysis from weeks to days.

BASF has launched a new synthetic peptide for skin care that aligns with the slow aging trend.

New Beauty Ingredients: from Pro-aging to Ingestible Sun Defense

To keep beauty innovators up on the latest technologies, Global Cosmetic Industry and Cosmetics & Toiletries prepare ingredient trend bulletins breaking down the latest emerging technologies, clinicals and more.

Lancôme's Génifique Ultimate Takes Inspiration from Wound Dressings

The new serum, which typifies the medicalization of beauty, contains the same ingredients as the Advanced Génifique Serum, with the addition of Beta-Glucan-CM.

skin care white cream texture scoop

Sharon Personal Care Debuts Emulsifier Selector Tool with Texture-first Focus

Mainly emulsifiers determine the sensory profile of emulsions; especially appearance, pick-up and rub-out. To make their selection easier, the tool takes a top-down approach to guide formulators, starting with the desired texture.

Cosmoprof Worldwide Bologna will be held at the BolognaFiere exhibition center, which covers a gross area of 200,000 square meters.

Cosmoprof Worldwide Bologna Unveils What’s New For 2025

The event will take place March 20-23 and is expected to attract a global audience, with a focus on emerging markets in Africa, the Middle East, and Southeast Asia.

Source anywhere, any time: our directory is available in print and digital formats, while our Leaders program offers an online portal to leading suppliers and service providers.

The Beauty Supply Chain at Your Fingertips

Whether seeking to meet an urgent need for a current project or filling the innovation pipeline, Global Cosmetic Industry provides a resource for beauty and personal care ingredients, packaging, manufacturing, services and more.

woman turned looking over shoulder soft bob haircut

Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond

The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.

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Azelis to Distribute AAK Emollients in South Korea, Bring Sustainability to the Market

"Azelis Korea has been actively supporting leading industry players in the shift toward sustainable formulations. We are pleased to add AAK’s quality ingredients to our personal care portfolio...to deliver sustainable solutions."

“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.

What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data

Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.

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