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Type: Article
Section: Brands & Products > News
May the Force Be With You
Learn about how connecting with consumers on a one-on-one basis has power, but also requires care and strategy.
May 14th, 2012
Man Up
Color cosmetics from a male perspective.
Jan 4th, 2014
Projects are funded out-of-pocket, personal experience becomes career passion, and end results matter more because they are of one’s own design. For 20-year veteran celebrity makeup artist Susan Posnick, that’s the path she chose to follow when she was diagnosed with facial skin cancer.
Cosmetics Take a Holistic Approach
There’s a lot to be said for companies that start at the grassroots level. Projects are funded out-of-pocket, personal experience becomes career passion, and end results matter more because they are of one’s own design. For 20-year veteran celebrity makeup artist Susan Posnick, that’s the path she chose to follow when she was diagnosed with facial skin cancer.
Feb 4th, 2009
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Product Development Equals Constant Reinvention
Industry executives are taking a close look at creating sustainable and stable supply chains while creating new innovation or product categories. DuPont™ Natrafil® and Anisa International partnered to create efficiencies while introducing new brushes to the beauty industry.
Jun 12th, 2012
Color Trends for 2013 and Beyond
From classic red and black to vivid brights and metallics and toned down hues, Impact Colors predicts the big color trends set to inspire and infiltrate cosmetics in the coming year.
Apr 2nd, 2012
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Case Study: Curating for the Holidays—Tarte’s 2011 Holiday Collection
See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.
Oct 27th, 2011
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Year-end Prestige Beauty Sales Preview
Consumers flocked towards natural brands, toners and clarifiers, and false eyelashes; less so lip color and candles, per a report from The NPD Group. The group also provided a sneak peek into the holiday 2018 market.
Jan 2nd, 2019
Avon is focused on the emotional component of design, retail and more as it prepares for the future of beauty.
[update] Avon, Emotions and the Future of Beauty
"[I]n the future, we’ll know not just what our customer is doing, and what she’s thinking…but how she’s feeling." Updated to include data and insights from a new Mintel report.
Jun 27th, 2018
And the Winner is …
Beauty awards come in many forms and are awarded by many different groups. But one thing they all have in common: They are great exposure for your brand.
Mar 3rd, 2010
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Brands Democratizing Beauty … and Why Gen Z is Here For It
The rise of retailers that encourage experimentation and self-discovery coupled with the growth of inclusive brands that celebrate individuality prove Gen Z is not here for a one-size-fits-all philosophy.
Jul 30th, 2018
2010 CEW Beauty Awards
CEW Celebrates Beauty’s Finest
CEW members vote for "best of" from a submission base of 513 products; indie brand Living Proof big winner with Indie Brand Award and two prestige hair care awards.
May 26th, 2010
Does Your Package Have a Personality?
The best packaging both acknowledges and elevates the consumer.
Nov 1st, 2011
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Celebrating the Souls of Beauty Icons
Yes, you can teach an old brand new tricks: heritage brands strike a delicate balance between the old and the new by honoring their DNA while pursuing innovation.
May 20th, 2016
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Packaging Lessons From the One-handed World
In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.
Jul 10th, 2012
In-home usage studies can provide more targeted, intimate consumer feedback on products that can be applied to the claims that both retailers and shoppers demand.
Prove It: At-home Use Studies
In-home usage studies put your beauty care brand to the test and yield compelling consumer claims.
Oct 24th, 2016
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Beauty’s Emotional Intelligence
Make social media messages and communications stand out, while staying true to your brand story and product claims.
Jan 5th, 2018
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The Emotional Engagement Factor
3 ways to communicate beauty benefits on social media.
Oct 31st, 2017
Merchandise financial planning is the starting point for the retail planning process.
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Apr 5th, 2021
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