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Type: News
Section: Brands & Products > News
BADgal Bounce mascara by Benefit Cosmetics features sustainable packaging by Albéa, made with Post-Consumer Recycled materials.
Albéa Cosmetics & Fragrance Collaborates with Benefit on BADgal Bounce Mascara
Discover BADgal Bounce Mascara by Benefit Cosmetics, featuring sustainable PCR packaging by Albéa. Lift, volume & definition with eco-conscious design.
Mar 19th, 2025
Photo: My Little Mascara Club's Facebook.
My Little Mascara Club Gets Top Think Dirty Rating
The brand's mascara formula ranked zero on Think Dirty's clean rating.
May 14th, 2021
The Luxe Lash Volumizing Mascara features a smudge-proof, no-transfer formula that volumizes lashes in one coat, per the brand; pictured is brand founder Jazmine Simon.
Ipsy Glam Bag to Include Jazmine Beauty’s New Mascara
Jazmine Beauty will showcase its new Luxe Lash Volumizing Mascara in Ipsy’s monthly subscription service, helping to build brand awareness for the small beauty company.
Aug 17th, 2022
L'Oréal Goes Online to Find the Face for Its Latest Mascara
Promoting its new Telescopic Shocking Extensions Mascara, L'Oréal launched a digital contest inviting consumers to upload photos of themselves wearing their best lash looks.
Mar 4th, 2013
Leonora Eckley, account director, FMCG, Luxury, and Beauty at CARMA, says, “It’s really interesting to see how products like Maybelline’s Sky High Mascara have exploded in popularity, almost entirely thanks to TikTok.'
Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power
Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.
Feb 27th, 2025
Mascara Pack Innovation, Personnel Changes, and More Beauty Packaging News and Launches for Early March 2014
New launches in beauty packaging from Fusion Packaging, Aptar Beauty + Home, World Wide Packaging, Mega Airless, Quadpack and more.
Mar 4th, 2014
New Launch: An example of the VP4 So Chic! from Aptar Beauty + Home
MakeUp in New York, Added Touches, Mascara, and More Beauty Packaging News for Early October 2013
Learn about the innovation Anisa International, Topline and more offer at MakeUp in New York, as well as new launches from Aptar, DieterBakic, Axilone and more
Oct 1st, 2013
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BPerfect Cosmetics: The Belfast-Based Beauty Brand to Keep an Eye On
BPerfect Cosmetics’ tan, eyebrow and mascara products will soon be sold in 35 Gordons Chemists stores.
Mar 22nd, 2017
Pink Newest CoverGirl for P&G Beauty Brand
The edgy pop star will help the makeup brand launch a new mascara product this fall.
Aug 7th, 2012
Viguier-Hovasse, an engineer by training, joined L’Oréal in 1997 and has spent her career at the beauty giant, contributing to innovations such as the Elsève Glycolic Gloss and Panorama Mascara.
L’Oréal Charts Innovation Path Ahead with Appointment of Delphine Viguier-Hovasse as the First Chief Innovation and Prospective Officer
Viguier-Hovasse, an engineer by training, joined L’Oréal in 1997 and has spent her career at the beauty giant, contributing to innovations such as the Elsève Glycolic Gloss and Panorama Mascara.
May 8th, 2025
Perfume and cosmetic highlights for the first nine months of the year included Christian Dior, particularly Miss Dior and J’adore, as well as Francis Kurkdjian’s L’Or de J’adore.
LVMH's 9-month 2023 Perfume & Cosmetic Sales Jump 12%
LVMH reported that Parfums Givenchy's results were driven by fragrance, while Benefit’s growth was driven by the new Fan Fest mascara and the ongoing popularity of Pore Care.
Oct 11th, 2023
In one video, The Lipstick Lesbians visit Milani Cosmetics' production of baked powders; another focuses on the unique benefits of the brand's Lash Extension Tubing Mascara.
How L'Oreal and Milani Cosmetics Are Pulling Back the Curtain on Beauty
In one video, The Lipstick Lesbians visit Milani Cosmetics' production of baked powders; another focuses on the unique benefits of the brand's Lash Extension Tubing Mascara.
Oct 15th, 2024
Wet n Wild Expands Its Fergie CenterStage Color Cosmetic Collection
The 23 new product launches add to the existing line long-wearing eyeliners, intense volume mascara, long-wearing shimmer primer, all-in-one BB creams, mattifying powder, and high-shine lip varnishes.
Feb 19th, 2014
P&G Names New Global Business Development Leader
Laura Becker will take on the role, in a division that has helped develop products such as Clairol Foam, Olay Smooth Finish, Olay Regenerist and CoverGirl LashBlast Mascara.
Jul 25th, 2012
Country music artist Kelsea Ballerini is Covergirl's newest brand ambassador.
Covergirl Names Kelsea Ballerini Brand Ambassador
Ballerini said, "I’ve been a fan of Covergirl for as long as I can remember. I’ve always had an iconic tube of Covergirl mascara in my makeup bag and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl."
Mar 30th, 2022
MAC and Taraji P. Henson are collaborating on a new makeup range.
Coming Soon: MACookie
Empire actress Taraji P. Henson has a new MAC collaboration coming soon.
Aug 24th, 2016
Sephora and Benefit Team Up for Beauty Insider Benefit
A pair of Benefit product are being featured as birthday gifts for members of Sephora's Beauty Insider program for 2013.
Mar 14th, 2013
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The Hut Group Acquires Eyeko
The brand, which specializes in eye-related cosmetics, is available in countries including the United Kingdom and the United States, and at retailers such as Selfridges and Ulta.
May 7th, 2018
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