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Type: Article

Section: Brands & Products > News

Reduce, Reuse, Recycle

Engaging in green packaging practices can reduce costs and address a growing target market that demands more sensitivity to health and the environment.

Future of Beauty: (from left) Mariangela Gisonda (The NPD Group, Inc.), Marta Cammarano (Intercos USA), Lezlee Westine (Personal Care Products Council), Nichole Kirtley (L’Oréal USA), Jennifer King (Firmenich, Inc.) , Beatriz Loizillon (Estée Lauder Companies).

The Future Of Beauty: Redefining the Conversation

What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when they showcased their final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the first of four papers presented at GCImagazine.com. The event recap is available both online and in the Added Value section of GCI’s August issue.

Lighten Up!

A color preview for spring and summer 2013.

Licensing in Color: Movie-inspired Makeup

Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.

Opportunities in Body Care Come to Light Via Social Media

Track what consumers are talking about in body care via social media—and learn how that knowledge can be used to better your brand.

Wayne Beckley, founder and president of Merlot Skin Care

Merlot Skin Care’s Business Boom

Grape seed extracts in the skin care line open opportunities to launch nationwide distribution for the company from El Paso, Texas...

Color Trends for 2013 and Beyond

From classic red and black to vivid brights and metallics and toned down hues, Impact Colors predicts the big color trends set to inspire and infiltrate cosmetics in the coming year.

Highlighting Ingredients

Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.

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Colors and Influencers for Fall/Winter 2014–2015

Find how what's hot—and why—for makeup and beauty color in fall/winter 2014–2015.

Spark4256

Beauty-empowered

Themes of empowerment are at the core of many ingredient and formulation concepts presented at this year’s NYSCC Suppliers’ Daya, reflecting a broader social movement, shift in consumer sentiment and, naturally, a parallel marketing trend.

Dave Castiblanco, Colombian androgenic model.

Ungendered Beauty

By mixing the senses and fulfilling the need for consumers to feel respected, designers find new ways to express scent, color, design and motion.

The Lure of Organic Ingredients

Despite some growing pains, organic ingredients in beauty products are on the rise, and brand owners need to know the parameters before they dive into this market arena.

AInfluencers & Digital-inspired Beauty

How will beauty brands formulate products for humans that follow and aspire to be like Lil Miquela and other virtual influencers?

The Nail Polish Effect

As a bright spot for the past few years in the beauty market, nail care has seen strong innovations, smart partnerships and strategic marketing angles help push it to be an indicator of beauty’s economic success.

I strongly believe that the result of this horrible pandemic will be to reset our society and perhaps bring us back to basics, literally and figuratively.

9 Predictions for Indie Beauty’s Future

Part 4 of a 4-part series: What happens when the disruptors are disrupted?

Implementing the Principles of Sustainability in a Natural Cosmetic Ingredient

Sustainability is an issue that all businesses need to address, regardless of the nature of their business or size.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Although many brands and stores are starting to offer the in-store option, most consumers (64%) are unaware of in-store recycling, and when in-store recycling is offered, only 12% always return empty beauty and personal care packaging back to the store for recycling.

Consumer Survey: Sustainable Packaging & Ingredients

Part 2 of 2: 7,300 consumers chime in on just how much sustainability factors into purchasing behavior and brand loyalty.

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