Search Global Cosmetic Industry: Page 154

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Section: Brands & Products > News

Implementing the Principles of Sustainability in a Natural Cosmetic Ingredient

Sustainability is an issue that all businesses need to address, regardless of the nature of their business or size.

Future Perfect

Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.

Lighten Up!

A color preview for spring and summer 2013.

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Influencer Marketing Strategies for Indie, Mass and Luxury Brands

How to drive conversion among the frivolous millennials and tech savvy boomers.

Makeup got all the headlines (and the plurality of sales) last year, but select skin care and fragrance segments also performed well.

Beauty Shakeup

What 2016 market figures and the latest shifts in product innovation, shopping patterns and consumer sentiment mean for the industry in 2017 and beyond.

Web Videos, French Innovation, New Collections, Cap Technology and More Beauty Packaging News for Late March 2013

New product launches from adesign, Albéa, Lumson and more, as well as collaborations between fragrance and packaging companies and new team members.

Message Strength: Tips for Beautiful and Effective Product Messaging

An analysis of more than 800 marketing claims that reveals pitfalls and best practices for beauty product messages and claims.

Identifying Geographic Drivers for Discovery

From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.

Parabens and Pink Slime

Do consumers have too much information to make a truly informed decision?

The Role of Science in Beauty

As consumers pay more attention to the science that is pervasive in beauty products, brands need to develop smart, reasonable ways to communicate these complex concepts to their customers.

Building a Beauty Brand Online

By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.

Where the Shoppers Are: Mass Beauty Retail Evolves

Everything from celebrities to service is changing beauty at mass, but knowing what the consumer wants still reigns supreme.

A Conversation: Aligning Brand Messages with Specialty Categories, Retail Needs

In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.

Technology, Science and Beauty Innovation

Knowing the latest industry innovations is key to keeping the industry growing.

The Right Message: Translating Sustainable Packaging to Consumers

Consumers are still confused about the sustainability metrics for packaging, but that hasn’t kept more of them from seeking it out.

The Lure of Organic Ingredients

Despite some growing pains, organic ingredients in beauty products are on the rise, and brand owners need to know the parameters before they dive into this market arena.

Beauty Innovation in Asia

Trends and implications for the U.S. and beyond.

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Q&A: Validate or Else

Critical questions every brand should be asking.

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