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'I'm so excited to finally make it official with Cetaphil as the face of their new line!' says the influencer.

Cetaphil x Katie Fang: Gen Z & Gen Alpha Join the Dermocosmetic Movement

By tapping Katie Fang for the exfoliating range launch, Cetaphil is making an overt play for Gen Alpha and Gen Z shoppers; Fang is undoubtedly a favorite influencer for both demographics.

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

Sarah Creal Lands at Sephora, Sol de Janeiro Drops Cheirosa 76 Perfume Mist at Sephora and Ulta, The Rootist Brings Hair Loss Serum at Sephora: Beauty Retail Rundown

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.

The packaging features a luxurious pottery finish with gold connections that evoke the gold silk sericin.

SK-II's LXP Craftsmanship Series Superpowers its Pitera Tech for Rejuvenated Skin

The highly concentrated Pitera is developed via a condensing process that is said to involve no direct application of heat to preserve the material's key benefits.

By reactivating youth genes that have been 'silenced' during the aging process and exposure to stress, UV and other lifestyle factors, Epicelline imparts a strong anti-aging response by reversing DNA methyllation.

Beiersdorf Hacks the Skin Age Clock with Epicelline-powered Eucerin Hyaluron-Filler Epigenetic Serum

By reactivating youth genes that have been "silenced" during the aging process and exposure to stress, UV and other lifestyle factors, Epicelline imparts a strong anti-aging response via a reversal of DNA methylation.

'We decided to move beyond DTC to expand our reach, allowing us to integrate our core values of high-performance formulas, beautiful fragrances and environmental responsibility into a physical retail environment,' says Cynthia Sakai, Evolvetogether's founder and CEO.

Behind Evolvetogether's Bluemercury & Amazon Expansions

In June, Evolvetogether announced it was debuting on Amazon, its first mass distribution channel.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

Consumer beauty revenues grew 6% as reported, driven by color cosmetics, mass fragrances, and mass skin and body care. The sector's net revenue grew at a slower 4% rate in the second half of the year. Q4's 2% growth was driven by mass fragrance and skin care.

Coty 2024 Net Revenues Climb 10%, New Launches Teased

Consumer beauty revenues grew 6% as reported, driven by color cosmetics, mass fragrances, and mass skin and body care. The sector's net revenue grew at a slower 4% rate in the second half of the year.

Woman shopping for skin care in store.

2024 Beauty M&A is Accelerating & Shifting Upmarket in 2025

"Capstone expects more engagement from public players in the M&A market as firms turn to inorganic volume growth to help buoy share price performance," the firm explains.

Of the results, CEO Fabrizio Freda said, 'In fiscal 2024’s fourth quarter, we achieved our organic sales outlook and exceeded expectations for profitability, closing a difficult year. Organic sales and adjusted EPS returned to growth in the second half.'

The Estée Lauder Companies' Fabrizio Freda Sets Retirement Amid Fiscal 2024 Hit by China 'Softness'

For the full year, fragrance net sales grew 2% in fiscal 2024, while skin care was down 3%, makeup down 1% and hair care down 4% (led by declines in North American salon channels).

Dyson's first wet line styling products, the refillable Chitosan Pre-Style Cream and Chitosan Post-Style Serum ($59.99; refills at $54.99), are built around chitosan, a bioactive polymer.

Dyson Taps Mushroom-derived Chitosan for New Hair Styling Products

Dyson uses chitosan derived from the cell walls of oyster mushrooms, rather than shellfish. In mushrooms, chitosan "gives the fungi its shape," per Dyson, which inspired its use in the new styling products.

The merger will be executed by Crown acquiring all outstanding shares of Revance's common stock for $6.66 per share in cash. Revance will then be wholly owned by Crown and Revance's stock will no longer be publicly traded on Nasdaq.

Crown Laboratories x Revance to Merge, Forming Skin Care & Aesthetics Giant

The combined organization will reportedly have a reach of about 10,000 medical professionals, mass retailers, specialty retailers, club retailers and an ecommerce channel.

RŌZ hair care products.

RŌZ's Seed Investment Signals Ongoing Prestige Hair Boom

In total, RŌZ is experiencing triple-digit door growth, year-over-year.

e.l.f. Beauty is reportedly picking up shelf space at Walmart, further driving results for the remainder of the year.

e.l.f. Beauty Targets 25-27% Annual Growth Following Q1 2025 Results

e.l.f. Beauty is reportedly picking up shelf space at Walmart, driving results for the remainder of the year.

The Calm Restoring Clay Mask for dry, sensitive and irritated skin comprises purple Brazilian clay for skin strengthening, inflammation-fighting punarnava and neem oil, soothing black cumin seed oil and aloe vera, and oat beta glucan to boost skin moisture and reduce redness.

Glorio Brings Single-use Sustainable Beauty to Bloomingdale's

Per the brand, the colors of its ethically sourced Brazilian clays are "influenced by their prevailing mineral content."

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Olaplex Q2 2024 Points to US and Specialty Retail Growth for the Brand, Amid Overall Decline

In Q2 2024, Olaplex's DTC sales fell 11.5%, totaling $34.1 million, while its professional channel sales dropped 18.4% to $33.4 million.

Marcha-Chaudry-IBA-appoints-equity-wellness-expert

IBA Names Equity, Wellness Specialist Marcha Chaudry to Board of Directors

Chaudry brings a wealth of knowledge in regulatory compliance and a "steadfast commitment to advancing equity, well-being and excellence in the cosmetics industry," per IBA.

Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.

2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom

Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.

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