Search Global Cosmetic Industry

20 Results
Type: Video
Section: Brands & Products > News
Symrise can help clients take projects from ideation to creation to support long-term success.
Symrise's Beauty Activations is Bringing Standout Innovation to Brands
How Symrise helps clients take projects from ideation to creation to support long-term success.
Apr 3rd, 2023
Inclusive beauty requires close listening and nimble innovation.
The Future of Inclusive Beauty
Innovation leaders from Ouai, Sundial Brands/Shea Moisture and BASF chime in on how brands can innovate more holistically and harness growth.
Oct 25th, 2021
Blue beauty raises the stakes on sustainable practices through ocean defense, packaging design and much more.
Watch: Blue (Beauty) is the new Green
Creating luxurious products that minimize negative impacts on the planet.
Sep 24th, 2021
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[video] SK-II Releases My Pitera Story Docu-series
The brand ambassadors will share their Pitera stories and open up about how their skin and lives have changed since their first bottle of Pitera Essence.
Aug 20th, 2021
Vyrill offers brands a quick way to surface fan videos through AI-driven analysis of audio and video content, as well as other dimensions.
Vyrill: a New Dimension of Video Social Listening
How can brand marketers discover fan videos across platforms; decode the content (text, audio and images); and redeploy this content in their own marketing and e-commerce?
Aug 6th, 2021
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[video] Lime Crime Announces Brand Refresh
The brand's new tagline is said to champion everyone's exploration of their individuality and finding joy through color, revolutionizing what it means to be never perfect, never boring and never bland.
May 13th, 2021
Why are brands like Monat getting into the ingestible wellness space?
Monat Wellness and Beauty's Ingestible Boom
In this exclusive video interview, Jeb Gleason-Allured, content director of Global Cosmetic Industry, speaks with Dr. Brent Agin, who is a member of Monat’s scientific advisory board, about the brand’s move into ingestible wellness.
Nov 24th, 2020
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[video] Adapting Beauty Businesses During the Pandemic
Marketing expert Nancy Trent offers insights for remaining nimble and engaged.
Jun 24th, 2020
UnSun founder Katonya Breaux has had a year like no other.
[video] From COVID-19 to Black Lives Matter: Inside UnSun's Turbulent 2020
UnSun founder Katonya Breaux discusses the challenges and unexpected victories of 2020, as well as the power of community in a crisis.
Jun 23rd, 2020
Beauty brands are rethinking marketing and engagement strategies in real time. What steps should they be taking?
[video] A COVID-19 Beauty Marketing Plan
MSLK founder Sheri Koetting discusses the near-term and longer-term strategies brands should be using right now.
May 20th, 2020
How will beauty be changed by the COVID-19 outbreak?
[video] Joël Palix on Beauty After COVID-19
From e-commerce to the Chinese market, we chat with the seasoned executive about what's happening now and what might come next.
May 12th, 2020
Codex Beauty has remained competitive amid the COVID-19 impact.
[video] Codex Beauty Founder on COVID-19 and What's Next
Barb Paldus explains that redundancies in the supply chain and e-commerce immersion have helped the brand remain competitive.
Apr 24th, 2020
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[video] Chloe Grace Moretz and James Corden Get “Bare” for SK-II
“At SK-II, we like to say – if it ain't broken, break it. Over the years, beauty content has some become formulaic—glamorous ads, tutorials, how-to videos,” said SK-II global vice president Sandeep Seth. “Consumers these days don't like being pushed product or sold to. We have to behave less like a brand that is trying to sell but a brand that creates a human connection with consumers.”
Mar 25th, 2019
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[video] Friend Requested: L’Oréal, ModiFace Team Up with Facebook
The long-term collaboration will give users augmented reality-powered try-on experiences from leading beauty brands including Maybelline, L’Oréal Paris and NYX Professional Makeup.
Aug 13th, 2018
In the midst of a multinational brand expansion, J'dez founder Jackie Hernandez is learning as she goes. Here's what she's discovered so far.
[video/gallery] J’dez: From Influencer to Brand Founder
From waitress to accidental makeup influencer to multinational brand owner. How Jackie Hernandez made it happen and what she's learned.
Jul 13th, 2018
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[video] True Colors: L’Oréal Celebrates NYC Pride
The cosmetics company paired LGBT employees with artists for its #SignsofPride campaign, in celebration of Pride month and the NYC Pride parade.
Jun 27th, 2018
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[video] Carol’s Daughter Launches 25th Anniversary Campaign
The hair care brand filmed a series of videos throughout Brooklyn starring founder Lisa Price, along with ten local influencers, sharing their stories of unique beauty.
Jun 1st, 2018
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[video] SC Johnson Rolls Out New Tagline
The new tagline, its first update in 20 years, aims to reflect the company’s ethos regarding environmentalism and transparency.
Apr 23rd, 2018
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