

- Recently, Being Frenshe launched a Hair Wellness collection focused on hair and scalp health, featuring gentle, effective formulas and Mood-Boosting Scent Technology. Founder Ashley Tisdale aims to simplify haircare routines while turning them into uplifting rituals, helping users care for their hair and feel good in the process.
- Fine'ry, a brand deeply rooted in the art of fine perfumery, has introduced a bold new lineup of masculine scents. The collection features nine striking eau de parfums, now available in the menâs grooming aisle at Target. Additionally, the brand is expanding its offerings with three new fragrances, available in both eau de parfum and body mist formats.
- Kristin Ess Hair (a 2024 NIQ Breakthrough Innovation Award winner) has taken hair care to the next level with advanced bond repair and color protection. Kristin Ess+ is a groundbreaking hair care range comprising Peptide Restore and Peptide Protect. These cutting-edge peptide-powered formulations work on multiple levels to repair damage and shield hair from future harm with continued use.Â

Want to Learn Maesa's Brand-building Secrets?Â
- Maesa is renowned for creating iconic brands in partnership with influential personalities like Drew Barrymore (FLOWER Beauty), Ashley Tisdale (Being Frenshe), and Mindy McKnight (Hairitage). The company has expanded into wellness, mood-boosting care, and mass fragrance with groundbreaking launches like Fineâry.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
Thatâs why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.
- Dates:Â March 12-13, 2025
- Location:Â Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this yearâs event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about whatâs next in beauty
- Beauty innovations to capture white space
đđ˝Â Registration is now open.
3 Reasons to Attend Beauty Accelerate 2025
đ¤ŻThis yearâs event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.Â
𧪠In addition, Beauty Accelerateâs Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
đ¸ To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T AllÄ Awards, an evening honoring the best in R&D and brand innovation.
đMore details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!
đđ˝Â Registration is now open.