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Type: Article

Section: Brands & Products > Skin Care

The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity

"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."

Targeting plasmin levels in the epidermis can have a positive effect across all skin layers and it was with this goal in mind that dsm-firmenich designed its smart dipeptide SYN-UP®.

Reawaken the Skin’s Potential!

By targeting the enzyme plasmin, SYN-UP® unlocks your skin's longevity and drives improvement across all skin layers.

Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.

Skin Care Brand Focuses on Male Luxury Consumers

Profile: Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.,

Olay subjected its Professional Pro-X line to multistage clinical trials to substantiate claims that the products reduced the appearance of facial fine lines and wrinkles.

Pushing Boundaries: Claims & Substantiation in Skin Care

Brand owners and suppliers discuss the latest science behind the ingredients they say offer solid clinical test results.

Marketing Matters: Shift Toward Simplicity Impacts Skin Care

A look at how the economy impacts consumer shopping strategies and the implications for marketers of skin care—and how it’s predicted that opportunity will flow from the adversity.

Plant Stem Cells: The Next Generation in Skin Care Technology

Plant stem cell technology can deliver antioxidant, anti-inflammatory and sebum-regulating activity to consumers.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Stem Cell Science & Age Management of Skin

Develop an understanding about how stem cells work in order to gain knowledge about how they are being used to advance skin care.

From stress to environmental conditions to congenital issues, sensitive skin is a multi-dimensional condition that affects large swaths of consumers across the globe.

The Gentle Skin Care Revolution

How sensitive skin is reshaping beauty R&D.

Mark Prausnitz of Georgia Tech’s school of chemical and biomolecular engineering, one of the professors leading a U.S. team in finding a new mass delivery method for the flu vaccine, holds an array of polymer microneedles 1,000 microns tall. This photo, taken by Gary Meek and duplicated from the cover, is used with permission from Georgia Tech.

Skin Care Thinks Small to Deliver Big

High-tech delivery systems and active ingredients that slow signs of aging have prompted advanced marketing claims. Yet the future of skin care depends on further advancements in delivery methods, such as medical microneedles.

Woman seated on rock in ocean under the sun.

Skin & Hair Care’s Protein-Based Revolution

Emerging technologies are driving a biology-first wave of innovation; here’s what that means for beauty innovation.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

Exosomal Beauty is Here: Small, but Mighty

Beauty ingredient suppliers and brands are tapping tiny, powerful particles to rejuvenate the hair and skin.

The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.

What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?

A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

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How to Position a Natural Brand

Find your white space, define who you are, understand the challenges of sourcing truly natural ingredients and tell your story, authentically.

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Rethinking Anti-aging

Demographics and consumer mindsets have changed; products designed to address their aging goals also need to change.

Ayurveda: Ancient Ideas, Modern Implementations

An overview of ayurveda, “beauty inside out,” and ayurvedic herbs with potential for beauty brands.

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