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Skin Care
Regenerative Skin Care: the Anti-aging Killer
Brands are embracing the new longevity paradigm amid a boom in ingredient advancements.
Color Cosmetics
Party of You Launches as an Antidote to Wellness Culture, Reframing Skin Care for Real Life
Rather than selling “better habits,” Party of You sells solutions for imperfection.
Launches & Claims
Meet the 2026
C&T Allē Awards
Finalists – Trailblazers in Beauty Innovation
The 2026
C&T Allē Awards
are just around the corner, celebrating the trailblazers of beauty innovation on May 18, 2026, in NYC. This year’s finalists represent the pinnacle of creativity, science and vision. Meet this year's contenders.
Skin Care
Beauty Tech Takes Center Stage at CES 2026 as L’Oréal Groupe and Amorepacific Unveil AI and Light-Powered Innovations
Together, the two global beauty leaders are signaling a shift toward hyper-personalized, science-backed beauty experiences rooted in diagnostics, longevity, and at-home devices.
Bath & Body
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Launches & Claims
Dearcloud Launches Supreme & Paul Frank Collabs Amid Ulta Expansion
Dearcloud is an AAPI-founded brand that claims all product formulas are curated from South Korea, featuring a blend of elements (niacinamide, AHA and BHA) to promote skin radiance, clarity and youthfulness.
Launches & Claims
Gut Health as Skin Health: Ingredient Trend Tracker
Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.
Skin Care
What Consumers Want from Skin Care Masks: New Data
On a regular basis, 49% of consumers use between one and two masks, with 35% using three to four and 11% using five to six!
Color Cosmetics
Cosmopak's Rooted in Beauty Channels the Latest Makeup, Skin Care and Body Care Trends
The vibrant liquid shadow pen features a silky formula and high level of pearl with small reflective elements for an extreme effect on the eyes.
Skin Care
Vanessa Hudgens' Know Beauty Relaunches with Glacial Bay Clay Mask
The formulation also includes pore-tightening kaolin and bentonite clay, lactic acid for rapid cell turnover and shedding of dead skin cells, and antioxidant/anti-inflammatory giant sea kelp to reduce redness and protect the skin barrier.
News
WYOS Launches with Waterless, Solid Hair, Skin and Body Care
The brand is launching February 7, 2023; to access the brand's presale, consumers must agree to share a pledge of values (POV), including "An Attitude of Gratitude," "A No Ghosting Guarantee" and "Connect with Respect."
Skin Care
Kindia Beauty Launches Biodegradable Face Mask Brand
The brand features the Aura Drip and Aura Bounce face masks.
Brands & Products
Augustinus Bader Launches The Face Cream Mask Restorative Formula
A 12-week clinical trial of 30 participants using the product for 20 minutes before rinsing off reportedly showed significant skin hydration improvement, skin tone evening, wrinkle reduction and firmer skin.
Skin Care
Wethrivv Offering Maskād Consumer Line
The direct-to-consumer line uses the same science-based and clean-ingredient approach as the Maskād Pro Series.
Skin Care
Clean Your Dirty Face Presents Skin Care Kits for Men and Minimalists
Clean Your Dirty Face has created three sets of essentials to make caring for skin easier for consumers: the Goddess Kit, the Men's Essential Kit and the Acne Essential Kit.
Bath & Body
FanLoveBeauty Launching Express Hand Veil & Face Reboot Mask
Express Hand Veil was inspired by comedian and show host Steve Harvey who always uses a hand cream prior to his speaking engagements because of audiences' tendency to watch his hands when he speaks.
Launches & Claims
Seppic Stirs the Senses with DIY Cosmetic Mixology, Emogreen HP 40 Emollient
Seppic stirs the senses with its Cosmetic Mixology formula concepts for do-it-yourself (DIY) personal care (see video embed demo), and its green and sustainable Emogreen HP 40 emollient (INCI [submitted]: C15-19 Alkane & Hydrogenated Polyfarnesene).
Skin Care
Unilever's Ferver Launches Exclusively in Target
Ferver's Target launch includes a full range of cleansers, treatments and moisturizers that utilize fermented actives.
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