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Section: Brands & Products > Sun Care

Rather than focusing on the mix-ups of other brands and the plethora of misinformation available to the public, sun care brands should focus on assuaging customer concerns by speaking clearly and coherently to their testing policy.

4 Sun Care Differentiation Strategies

Proper testing, communication and added benefits can keep you on the right side of regulations, build consumer trust and generate excitement.

Sun Care Radiates Untapped Success

Despite considerable growth over the past five years, sun care remains one of the smallest sectors within the cosmetics and toiletries industry. Although it appears that messages of the dangers of sun exposure are getting through to the consumer, there remains untapped potential for growth.

New Dawn for Sun Care

Technological advances, heightened consumer awareness and emerging markets have fostered a boom in sun care product launches and the continued positive potential of the segment.

The right ingredients and marketing strategy can propel market-winning sun care brands that protect consumers.

[video] Sun Care Consumers Actually Love

Resolving shoppers' desire for natural materials, skin feel and more can power market-winning innovation.

“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”

The 2024 Sun Care Agenda

From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.

The collection also features VitaSea's signature scent, an ocean-inspired fragrance comprising ylang ylang, jasmine, lime blossom, vetiver and sandalwood.

VitaSea Launches Sensitive Skin Sun Care

The collection also features VitaSea's signature scent, an ocean-inspired fragrance comprising ylang ylang, jasmine, lime blossom, vetiver and sandalwood.

Lumasol uses color-shifting technology to signal to users that they need to reapply sunscreen.

First Look: Lumasol Launches Disruptive Sun Care

The packaging's engine, along with the package's wristband, change colors when exposed to UV light, reminding users to reapply "per the FDA recommended two-hour timeframe," according to the brand.

Kline Projects Moderate Growth in Beauty Care

Report shows that growth will likely be sluggish through 2010 before a strong upswing; consumers curtail spending but are not ignoring innovative and sophisticated new products.

Forget The Filler Perfecting Cream's plumping and smoothing benefits also create a priming base for makeup, subtly blurring texture and extending the wear of complexion products.

Lawless Beauty Enters Skin Care Category

Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream is said to be a deep treatment and priming moisturizer, clinically proven to plump, smooth and perfect the look of skin.

Amazon Joins Luxury Beauty World with New Beauty Store

The online retailing giant debuted its new Luxury Beauty Store with brands such as L'Occitane, Burberry, Nars and more.

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Eat Your Way to Better Sun Protection

If you're an erratic eater or midnight snacker, you could be putting your skin in greater UV danger. A new study suggests abnormal eating patterns upset your body's circadian rhythm and all the skin-protective elements that march to it.

Strong Beauty Brand Growth Boosts Energizer Fiscal Report

The company recorded net sales of $564.4 million in the first quarter of 2012, an 11% increase over the 2011 first quarter results.

U.S. Drugstore Chain Adds Private Label Sun Care

Rite Aid line, at price points under $10, includes antiaging claims; retailer sees addition as both a fit for health-related objectives of its consumers and an educational service.

Innovation Key to Ingredient Trends in Beauty, Says Euromonitor

Innovation is key for ingredient manufacturers wishing to prosper in the future, states John Madden, global head of ingredients research at Euromonitor.

Emerging research regarding the environment and human health is drastically impacting sun-defense innovation; photo by Ksenia Chernaya for Pexels.

Perspective: Sun Care that Protects People & the Planet

The sustainable sunscreen era poses technical challenges amid ongoing research into human and environmental health.

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Using Pigmented UV Filters for Inclusive Sun Care

These pigmented filters allow formulators to create custom shades for sun protection to match a wide range of skin tones.

Outshining the Sun Care Competition: 10 Innovation Strategies

“Good source of vitamins” and “antioxidant” are among the fastest-growing sun care category claims, per Euromonitor, reflecting the sun-care-and-more approach to many launches.

Pale is the New Tan, According to New Findings From Mintel

Information from In-cosmetics shows more face care products in the U.S. are being launched with SPF and sun care elements.

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