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Section: Brands & Products > Sun Care
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
May 29th, 2014
The sunscreen is available in two tints: light-medium and medium-deep.
Agency by Curology Launches SilkScreen SPF 50 Sunscreen
SilkScreen not only offers UVA and UVB protection with mineral UV filters, but it also protects against blue light and environmental stressors such as pollution.
Aug 9th, 2023
“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”
The 2024 Sun Care Agenda
From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.
Jun 3rd, 2024
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For the Ages: Ingredients Targeted to Different Generations
Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.
May 29th, 2014
New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda
The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.
Sep 6th, 2012
Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.
The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.
Mar 3rd, 2025
Beyond Suncare provides education and sunscreen to people with albinism living in remote locations in Africa.
BASF and Beyond Suncare Renew Partnership on African Albinism Project
BASF will continue providing raw materials for Beyond Suncare's sunscreen formulated for people with albinism and the climate of sub-Saharan Africa.
Mar 24th, 2022
Pavise, a science-forward brand focused on UV-induced skin aging and supporting aesthetics treatments, is launching March 23, 2023.
Pavise's Science-forward UV Defense Supports Aesthetics Treatment Efficacy
The brand's flagship Dynamic Age Defense SPF ($128; PA++++) is a 100% zinc oxide-based mineral sunscreen, treatment and moisturizer.
Mar 20th, 2023
The report noted that 'two out of three Gen Z shoppers plan to buy skin care or beauty products that protect against extreme weather and sun.
Gen Z Embraces Climate-proof Beauty: Instagram x WGSN
This is a significant opportunity for "climate-proof" ingredients and formulations that defend against "rising air pollution and intense UV rays," per the report.
Dec 29th, 2022
'This beautiful and innovative SPF formula truly speaks for itself,' says Annie Jackson, co-founder and CEO of Credo Beauty. 'Like Credo, Minu is pushing industry standards forward, proving that clean beauty can also deliver better beauty in all aspects.'
Minu Debuts Skin-friendly, Brightening Sun Care at Credo
The formulation also delivers antioxidant and anti-irritant activity via echinacea, ginger, and vitamins B3, B5 and E.
Feb 1st, 2024
The brand allows users to customize everything from the amount of foaming action in their shampoo to the label itself. The sulfate-free, paraben-free and cruelty-free formulas are safe for chemically treated hair and were tested by 3,000 licensed hair stylists. The brand is exploring retail opportunities with select partners that cater to the millennial market.
Does the Future of Beauty Reside in Our DNA?
DNA-based beauty is taking hold and millennials have the most to gain. As more brands create ultra-personalized products, more consumers are seeking customization at the cellular level.
Nov 2nd, 2017
Many Americans Still Uninformed About Proper Sun Care for Skin
A new online survey conducted by Harris Interactive shows many Americans are uninformed about anti-aging and year-round sun protection.
Sep 4th, 2013
Shining a Light on Skin Brightening
Advances in natural ingredients for skin brightening can help beauty brands more successfully offer solutions to customers with hyperpigmentation.
Oct 24th, 2012
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Her Day in the Sun
Inside the savvy minds of sun care consumers.
Jun 17th, 2016
In May 2025, Laura Geller Beauty expanded its Spackle Primer range with the release of the Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30 (price point: $38). Actor Fran Drescher is pictured here as the brand's spokesperson.
Outshining the Sun Care Competition: 10 Innovation Strategies
“Good source of vitamins” and “antioxidant” are among the fastest-growing sun care category claims, per Euromonitor, reflecting the sun-care-and-more approach to many launches.
Jun 4th, 2025
Anti-Aging: The Trends and Challenges in New Product Development
From UV absorbers to natural ingredients to anti-aging needs for hair care, ingredient innovation continues to be a key element in new beauty product development.
Aug 6th, 2013
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UV Protection Isn't Enough
Mounting environmental stressors require new ingredient innovations.
Feb 17th, 2016
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Comparatively Speaking: Sun Care vs. Daily Proactive Skin Care
"The difference, in one sentence, is that sun care is only part of skin care. To be complete, skin care requires a need for daily proactive total skin care regimen."
Feb 23rd, 2021
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