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Type: Article

Section: Brands & Products > Sun Care

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”

The 2024 Sun Care Agenda

From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda

The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.

Shining a Light on Skin Brightening

Advances in natural ingredients for skin brightening can help beauty brands more successfully offer solutions to customers with hyperpigmentation.

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Her Day in the Sun

Inside the savvy minds of sun care consumers.

Outshining the Sun Care Competition: 10 Innovation Strategies

“Good source of vitamins” and “antioxidant” are among the fastest-growing sun care category claims, per Euromonitor, reflecting the sun-care-and-more approach to many launches.

Anti-Aging: The Trends and Challenges in New Product Development

From UV absorbers to natural ingredients to anti-aging needs for hair care, ingredient innovation continues to be a key element in new beauty product development.

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UV Protection Isn't Enough

Mounting environmental stressors require new ingredient innovations.

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Comparatively Speaking: Sun Care vs. Daily Proactive Skin Care

"The difference, in one sentence, is that sun care is only part of skin care. To be complete, skin care requires a need for daily proactive total skin care regimen."

Seventy-six percent of survey respondents love products that do double duty–skin care benefits plus sun protection.

Consumers’ Sun Care Wish List: New Consumer Data

From no white cast to skin-friendly ingredients such as vitamin C and collagen, shoppers reveal their top needs.

The Total Sensory Package

Create a unique sensory experience with distinctive packaging.

Historically, sun care was primarily used to shield against UV rays and avoid sunburn, but with growing skin health awareness among consumers, demand is rising for products that provide more than just protection.

Skinification is a Game-changer for Sunscreen Usage

Skin health motivations and multifunctionality, paired with skin care ingredients and claims, are revolutionizing the category.

Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.

Collagen Banking: Beauty’s Long Game

Neutrogena enters the chat with a new pair of collagen banking SKUs aimed at Gen Z shoppers' prejuvenation goals.

Beauty 2018-2020: Don’t Fear the Disruption

How industry growth is playing out across makeup, skin care, hair care and fragrance, as reported during the CEW's “State of the Beauty Industry Report 2018-2019."

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Read the Label: Tancream with SPF 50

This is a rich moisturizer, SPF 50 sunscreen (5-star UVA protection), gradual self-tanner and instant bronzer in one product. For all the chemists reading, yes, you read that right—self-tan and SPF in one product. Key ingredients include caramel, dihydroxyacetone, octocrylene and more.

Image Skincare launched its new Daily Prevention SPF collection, featuring six products.

Image Skincare Debuts SPF Collection Amid Growing Consumer Interest in Sun Care Products

A report released by Grand View Research shows that the global sun care cosmetics market size was valued at $8.5 billion in 2022 and is expected to expand at a CAGR of 8.3% from 2023 to 2030.

When Summer Fades, Skin Concerns Remain

Following a summer in the sun, consumers are now seeking out products to repair sun damage, as well as those that might help prevent future damage.

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