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Section: Brands & Products > Sun Care

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Novel biotech ingredients, powered by AI discovery, could reshape the fragrance palette of the future.

3 Ways AI is Reshaping Beauty: from Fragrance to Sun Care

Medical-grade skin care, fine fragrance ingredients and sunscreen usage are being disrupted by new AI-powered platforms.

L'Oreal saw hair and fragrance sales driving growth so far in 2025.

L’Oréal's Growth Accelerates in First-half 2025 Report

Consumer products began recovering in North America, particularly in the makeup segment.

Dubai will play host to thousands of beauty innovators and an awards program recognizing the best of the best.

Beautyworld Middle East Awards DEADLINE: August 6, 2025

Entries are now open until August 6, 2025, with free submission for any beauty brand selling in the Middle East.

Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.

Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]

Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

Ultralight Face Fluid SPF 50 is ideal for individuals seeking high-performance sun protection without compromising on comfort or skin care benefits.

Byoma Launches Ultralight Face Fluid SPF50

Byoma's Ultralight Face Fluid offers advanced sun protection with skin care benefits, setting a new standard in the sun care industry.

Beauty Accelerate 2025 aims to tackle beauty's innovation challenge head-on. Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!

Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

The Estée Lauder Companies Inc. (ELC) has boosted its high-performance and sustainable technologies via new research partnerships and by bringing some production in-house.

Inside The Estée Lauder Companies' Ingredient Innovation Race

The MIT work has focused on the "development of biodegradable materials for cosmetic applications and [the exploration of] new solutions to combat the effects of visible light from the sun."

Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025

Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

Hero Force Shield SPF 30 acne skin front of pack

Product Spotlight: Hero Superlight Sunscreen with SPF 30

The weightless gel-cream formula is designed to absorb quickly to provide hydration without feeling greasy. Furthermore, its sheer green tint instantly balances redness, and the barely-there finish doubles as a light primer.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

Depiction only; not actual product

Read the Label: Vacation Brand Classic Whip SPF 30 Sunscreen Mousse

"...I recently picked up Vacation’s Classic Whip SPF 30 Sunscreen Mousse. Admittedly, I came for the SPF, but I stayed for the unique mousse texture..." writes Alison Wery, in her latest Read the Label column. Read on to learn about this formula design.

“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”

The 2024 Sun Care Agenda

From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.

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