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Section: Brands & Products > Sun Care

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'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend

You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.

Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]

Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.

Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility. SPF is increasingly integrated into multifunctional products to offer better value.

Sunscreen Gets a Glow-Up: from Reef-safe to TikTok-approved

Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

Emerging research regarding the environment and human health is drastically impacting sun-defense innovation; photo by Ksenia Chernaya for Pexels.

Perspective: Sun Care that Protects People & the Planet

The sustainable sunscreen era poses technical challenges amid ongoing research into human and environmental health.

Consumers are increasingly aware of the harms caused by sun exposure, but they still expect products to wear like conventional skin care.

Sun Care People Actually Want to Wear

SPF defense plus skin care benefits equals smart innovation for every niche.

Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.

Collagen Banking: Beauty’s Long Game

Neutrogena enters the chat with a new pair of collagen banking SKUs aimed at Gen Z shoppers' prejuvenation goals.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

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