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Section: Brands & Products > Hair Care

Of the news, Wong said, “It has been an honor to lead Olaplex through so many significant moments over the past three-plus years. My time with the company has been an incredible ride, and I appreciate the opportunity to help serve our team, partners, creators and professional stylists–all of whom have played a special role in our success.'

Amanda Baldwin Named CEO of Olaplex, Succeeding JuE Wong

“Amanda is a leader in growing prestige beauty brands and we are delighted to welcome her as CEO of Olaplex."

Luxury hair line R+Co Bleu by R+Co debuts early next year

[update] Luxury Hair Line R+Co Bleu by R+Co

R+Co's R+Co Bleu range is said to bring sophistication, unparalleled quality and ingredient innovation to hair care.

Revlon Going Back to Its Roots to Seek Success, Says Kline

Revlon's acquisition of The Colomer Group seems to signal that the beauty giant is ready to rebuild in a big way, according to Kline & Company.

New Flag Launches Urban Alchemy Brand

The brand is suited for professionals and consumers and includes customizable bases that are mixed with a choice of alchemies.

The MiLi sensor can determine a person’s skin moisture levels on the face and hand area within 5 seconds and feed the results (normal, oily or dry skin) to the consumer’s smartphone via a Bluetooth-enabled app. In this way, the technology allows consumers to track the effectiveness of their skin care in real time.

UPDATED: MiLi Offers Fast, Easy, Connected Skin Care Technology

“Technology is continuing to change how consumers go about their beauty routines, and smart devices have a huge potential to impact how we care for our skin."

L'Oréal Opens Its Largest Manufacturing Facility

Located in Indonesia, the new facility will manufacture products for L'Oréal's L'Oréal Paris and Garnier lines, and will supply beauty products for the entire Southeast Asia region.

Today’s consumers want products that not only boost the health and look of their hair but also align with eco-friendly and ethical values. Ingredients like plant-based oils, botanical extracts, and fermented actives are becoming favorites for their gentle, nourishing benefits.

Master Your Mane: Natural Actives to Protect and Repair Hair Lipids

Today’s consumers want products that not only boost the health and look of their hair but also align with eco-friendly and ethical values.

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A Sneak Peek at in-cos North America Innovations

During in-cosmetics North America, forward-thinking personal care ingredient suppliers will offer product insights and share new formulation techniques. Multifunctional beauty care, high performance polymers and surfactants are just three highlights, to be presented via a series of Innovation Seminars.

After 5 applications, Quinoa Pro EX reduced damage in the hair shaft by 26%.

Repairing Damaged Hair With a Unique, Intriguing Natural Ingredient

South American Ingredient from TRI-K Industries, designed to deliver moisture and repair deep into the hair, allows brands to make natural claims and tell a unique ingredient story to consumers.

Men’s Motivation: Euromonitor Pull Men’s Grooming Habit Trends from Survey

In analysis in its recent survey of global personal care and grooming habits, Euromonitor International is giving the spotlight treatment to the men’s side of the marketplace.

Created in partnership with Give Back Beauty, Blake Brown is an innovative, every wash approach to taking care of hair.

Blake Lively's Blake Brown Hair Care is Strictly Anti-conditioner

Created in partnership with Give Back Beauty, Blake Brown is an innovative, every wash approach to taking care of hair.

By decoding the hallmarks of aging, L'Oreal believes it can usher in a new era of beauty, one that focuses on root causes.

L'Oreal Previews the Future of Skin and Hair Longevity

From emerging diagnostics and ingredients to new launches, the beauty giant offers a view of beauty's future.

In January 2025, when Target announced the introduction of more than 2,000 accessibly priced wellness products at its stores, the retailer highlighted the addition of Being Frenshe, an approachable wellness line by Ashley Tisdale.

How Maesa Fills the Gap Between Masstige and High-end Luxury (Brand-building Secrets)

Maesa's Q1 2025 launches, including Being Frenshe, Fine'ry, and Kristin Ess+, showcase the beauty incubator's expertise in delivering premium-quality products at affordable prices, perfectly aligning with consumer demand.

By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.

The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.

The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.

Wella Predicts Hot Hair Care Trends for Spring/Summer, Autumn/Winter 2014

What will be hot in beauty hairstyles for the seasons of 2014, according to Well Professional.

Consumers are beginning to see their hair care as an extension of overall wellness, which advantages natural offerings and expanded care routines.

Can Hair Care Grow?

Despite tepid growth projections for the category overall, opportunities exist for brands to innovate and achieve growth.

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Alaffia Launches Repair & Restore Collection

The collection is meant for all hair textures, including straight, overly processed, coarse, natural, wavy or curly.

In Ranking Brand Engagement, Delighting Consumers Continues to Be Key to Brand Connection

An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.

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