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Section: Brands & Products > Color Cosmetics

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Big Kelp Flex harnesses the regenerative properties of seaweed instead to create a superabsorbent ingredient that efficiently suspends particles in mineral sunscreens.

Goodbye, Microplastics: Beauty’s Glow-Up for a Greener Future

From silicone-based alternatives to seaweed-derived cellulose, these newly launched innovations aim to deliver luxury and ethics.

CEO Tarang Amin highlighted the company’s ongoing success, stating, “Our strong Q1 results, including market share gains, showcase the consistent growth we’ve delivered for over six years.'

e.l.f. Beauty Reports Big Retail Expansion Amid 2026 Uncertainty

For the first half of fiscal 2026, e.l.f. Beauty expects net sales growth to accelerate, besting the 9% seen in Q1.

Christine Lafforgue, Ph.D., IFSCC Congress President 2025

How IFSCC 2025 Will Make Waves in Cannes — and in Beauty: Interview with Christine Lafforgue, Ph.D., Congress President

The 35th IFSCC Congress, to be held Sept. 15-18, 2025 in Cannes, France, will keep beauty innovators at the forefront of scientific progress in longevity, neuroscience, emotions and more. Here, Christine Lafforgue, Ph.D., congress president, explains.

A 30-year-old rule could give beauty brands some tariff relief out of Europe.

Does Beauty Have a Tariff Workaround?

Under the "First Sale" rule, companies involved in multi-tiered transactions can use the price paid in the initial sale.

The Double Standard Primer & Mascara Duo's waitlist reportedly already racked up 15,000 people.

Can DIBS Beauty Disrupt the Mascara Category? CEO Jeff Lee Says Yes.

The Double Standard Primer & Mascara Duo's formula comprises hydrating ingredients like hyaluronic acid and shea butter for nourished lashes and buildable wear.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

L'Oreal saw hair and fragrance sales driving growth so far in 2025.

L’Oréal's Growth Accelerates in First-half 2025 Report

Consumer products began recovering in North America, particularly in the makeup segment.

Dubai will play host to thousands of beauty innovators and an awards program recognizing the best of the best.

Beautyworld Middle East Awards DEADLINE: August 6, 2025

Entries are now open until August 6, 2025, with free submission for any beauty brand selling in the Middle East.

The new facility opens at a boom time for K-beauty, particularly sunscreens.

Kolmar Korea Expands with Second US Factory Amid K-beauty Boom

The site's ability to produce locally allows it to avoid certain American import tariffs.

Neon Purple And Orange Clock Adobe Stock 1041335099

More Time to Shine: Submission Deadlines Extended for the 2026 C&T Allē Awards

The 2026 C&T Allē Awards just gave innovators more time to shine. Early Bird entries are now due Sept. 15, with final submissions accepted through Oct. 15. Don’t miss your chance to be spotlighted for excellence in beauty innovation.

The K-Beauty World platform, from Landing International, is led by Landing CEO Sarah Chung Park, who has helped launch more than 180 K-beauty brands in the U.S. market since 2007.

Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses

The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.

Sacheu is initiating its first-ever in-store launch of its full cosmetics range online at Ulta.com, followed by a rollout at 700 stores.

Ulta Beauty Expands Its Glow: Welcoming The Inkey List and Sacheu to Elevate Skin Care and Makeup for All

"Our motto is NO BS, just better skin," said The Inkey List co-founder, Colette Laxton.

Violette Serrat, founder of VIOLETTE_FR.

How Gen Z is Redefining Beauty Trends and Influencing the Cosmetic Industry

Because the technology is available in a ready-to-use liquid format, it can be applied to eyeliners, eyelash serums, eyebrow mascaras and liners.

Symrise Launches SymLash XTreme for Enhanced Eyelashes

Because the technology is available in a ready-to-use liquid format, it can be applied to eyeliners, eyelash serums, eyebrow mascaras and liners.

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