Search Global Cosmetic Industry

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

e.l.f. cosmetics collection featuring pink lip gloss, burgundy nail polish, and hydrating cream on gradient background

e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing

If e.l.f. can sustain that trajectory while converting its broader portfolio into operating leverage, the company will have moved into a new phase.

Young woman smiling while painting a wooden post with an e.l.f. cosmetics brush near a palm tree and lake

e.l.f. Beauty Delivers 35% Q4 Growth, Tops $1.6B FY Sales as rhode & Naturium Drive Portfolio Surge

e.l.f. Beauty is forecasting 2027 net sales of $1.835-1.865 billion (12–14% growth).

Two white spray bottles labeled 'Original Product' and 'Product Dupe' side by side on dark surface

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

Medical scene with woman in gold jacket holding small red object, flanked by nurse and doctor

e.l.f. Beauty Posts 38% Q3 Growth, Lifts FY26 Outlook as rhode Fuels International Momentum

A standout contributor to the quarter was rhode’s record-breaking launch at Sephora in the U.K., which management cited as a key highlight alongside continued U.S. momentum.

Smiling woman holding Venus razor package with Team USA Olympic branding

Ulta Beauty Formalizes Its Playbook as Beauty-Sports Partnerships Go Pro

The strategy reflects a broader recalibration underway across beauty: sports partnerships are no longer about visibility alone.

H&M clothing store with glass windows displaying blue and white fashion merchandise

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

Model with vibrant orange eyeshadow holding a red perfume bottle against orange background

Megadeals, Fragrance Frenzies and the Gen Z Wallet: Your 2026 Beauty M&A Playbook

Alexandre Terseleer, a partner at Kearney, unpacks the latest beauty M&A trends.

Smiling customers making a purchase at a pastel-colored cosmetic store counter

Cosmetify's 2025 Q3 Index Ranks Huda Beauty and Kylie Cosmetics as Top Beauty Brands

In Q3 2025, Huda Beauty continues its reign at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.

Assorted skincare and cosmetic bottles, jars, and containers in purple and metallic tones

Which Beauty Brands Are Ripe for Acquisition in 2026?

In 2026, companies will seek brands with a more disciplined and surgical environment focused on biotech, R&D capabilities, high-growth indies and corporate divestitures, rather than simply pursuing scale.

Three smiling young women in colorful tops embracing against bright orange background

The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?

Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.

Makeup artist arranging cosmetic products on shelves with foundation and lipstick tubes

e.l.f. Beauty's Three Months Sales at $343.9 Million, Projected 18-20% Increase in 2026

e.l.f. Beauty has released its Q2 results for three and six months ended September 30, 2025, totaling $343.9 million for the first three months.

Teens preparing for photoshoot with camera and makeup in studio space

Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.

e.l.f. Beauty Reports Big Retail Expansion Amid 2026 Uncertainty

For the first half of fiscal 2026, e.l.f. Beauty expects net sales growth to accelerate, besting the 9% seen in Q1.

Scientist in white lab coat seated at research laboratory workstation with scientific equipment

Beauty Shines on Time's List of the 100 Most Influential Companies in 2025

L’Oréal was recognized for its science-driven approach and strategic acquisitions like CeraVe and La Roche-Posay.

[UPDATE] Rhode Lands in Sephora Sept 4 Following e.l.f. Beauty Acquisition

Bieber will continue her role as founder and additionally serve as Rhode’s chief creative officer and head of innovation, overseeing creative, product innovation and marketing.

Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.

US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.

New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.