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Type: Article

Section: Brands & Products > Bath & Body

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

A recent U.S. consumer survey found that 91% of women reported being likely or somewhat likely to find targeted products to help with menopause.

3 Trends Bringing Body Skin Care Forward

From menopausal solutions to circular product design, brands are adopting innovation to service consumers.

Amika has launched its first hand wash, a foaming, hydrating formulation inspired by its core focus on hair and scalp care.

Body Care’s Cross-category Inspiration

Four recent launches point to opportunities to span sectors with relevant innovations.

Consumers are seeking beauty products that fulfill a variety of natural, multifunctional needs.

Skin Care Ingredients & Packaging + Bath & Body Care Ingredients

The global beauty space continues to see innovations sparking from recent trends.

The bath and body care category is faring well as beauty brands cater to consumers’ growing interest in health and wellness.

The Bath and Body Care Boom

Beauty brands are bridging the gap between beauty and health by exploring the next generation of intimate care, evolved self-care and functional body care.

Ninety-six percent of men buy grooming products for themselves, with only 4% leaving those decisions up to their spouse or another family member.

Survey: Men’s Attitudes on Beauty & Personal Care

Men are significantly increasing their adoption of facial skin care, supplements/vitamins, intimate care and color cosmetics.

This 'Read the Label' focuses on natural deodorant and reusable packaging, and the product under review is Wild’s Bergamot & Grapefruit Natural Deodorant. The product contains tapioca starch, zinc ricinoleate, shea and cocoa butter, and more.

Read the Label: Wild–Bergamot & Grapefruit Natural Deodorant

This "Read the Label" focuses on natural deodorant and reusable packaging, and the product under review is Wild’s Bergamot & Grapefruit Natural Deodorant. The product contains tapioca starch, zinc ricinoleate, shea and cocoa butters, and more.

According to Euromonitor International’s “Beauty Survey,” 36.1% of global respondents cited skin/hair health benefits as their main motivation for using dermocosmetics in 2021; photo by Ron Lach from Pexels.

Capturing the Dermocosmetics Boom

How a demand for scientific-backed results led to a renewed embrace of all things clinical.

In the past 24 months, 47% of consumers have purchased sexual wellness products, with another 38% saying that, although they have not purchased sexual wellness products, they intend to do so; photo by KoolShooters from Pexels.

Consumers: Intimate/Sexual Care is Wellness

A new survey uncovers the once-taboo buying habits and curiosities of shoppers.

Squeak Sood

Read the Label: Squeak Cleansing Powder by Sood

This "Read the Label" looks at sustainable, water-efficient, natural and conscious beauty with a review of Squeak cleansing powder by Sood. The product contains corn and tapioca starch, inulin, citrus essential oils and more.

Touchland’s Glow Mist Rejuvenating Hand Sanitizer spray reportedly leaves users’ hands moisturized, dewy and germ-free.

Disrupting Hygiene

How three brands are offering new takes on functional categories.

Overnight Labels worked with Willing Beauty to create a pressure-sensitive label featuring gold cold foil lettering on its Restorative Body Cream and Revitalizing Body Polish.

Body Care Packaging Launches

Recent packaging launches are versatile in their usage.

Among the many benefits consumers seek out of their body care products, ingredients that restore and repair are at the top of the list.

Body Care Ingredient Launches

New launches feature ingredients that aim to enhance the skin.

Body butter searches have increased online

Body Care’s Growth Trajectory

Unique innovations and consumer interest are driving acquisitions and retail expansion.

Beauty's reemergence and recovery in 2021 is marked by staggering shifts in consumer values, retail channels, top-performing categories, ingredient and claims preferences, and much, much more.

The State of Beauty: 2021 & Beyond

Part 1: 2020—What Happened? | Part 2. Fewer Launches, More Growth | Part 3. New Retail Reality | Part 4. Skin Care: Targeted Growth | Part 5. Makeup: Nails Dominate | Part 6. Fragrance: Surprising Resilience | Part 7. Hair Care’s Self-care Moment | Part 8. Beauty’s Growth Drivers | Part 9. China’s Beauty Ascendancy | Part 10. What’s Next for Beauty?

Oral care can tap into beauty trends to advance deeper into on-trend wellness

Beauty x Oral Care: Ready for Disruption

A sometimes conservative category gets a shakeup with new claims and technologies.

The pandemic has turned wellness from a luxury into a necessity.

3 Ways COVID-19 Has Redefined Wellness

Brands must address every element of consumers’ radically changed lifestyles.

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