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Skin Care
Carly Rae Jepsen Becomes Ambassador for Burt's Bees Brand Güd
The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.
Packaging
Packaging as Added Value
Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.
News
Coty Switches Up Leadership Structure
This new structure and leadership initiative from Coty was developed to advance the company’s growth and represent a more holistic view of beauty consumer evolution.
Bath & Body
Coconu Intimacy Gift Set
Sexual wellness brand Coconu released its Intimacy Gift Set featuring three personal lubricant products designed to boost romance.
Bath & Body
Fytt: Juicing For Your Skin
A new skin care brand bridges the divide between skin health and general wellness.
Bath & Body
Raw Sugar Living Deodorant Collection Available at Target
The collection is wrapped in 100% biodegradable and recyclable, plastic-free packaging and is clinically and allergy tested.
Regulatory
Read the Label: Relax Bath & Shower Concentrate by Clarins
This "Read the Label" discusses the Relax Bath & Shower Concentrate with Essential Oils by Clarins. Key ingredients analyzed include SLES, bitter orange leaf/twig oil and
Tilia cordata
wood extract, among others.
Bath & Body
Bite Debuts First Deodorant
Bite Deodorant is the first-ever 100% plastic-free deodorant with compostable refills and comes in three scents, according to the company.
Bath & Body
Evereden Launches Kids Skin care Line
The skin care line is designed to introduce and instill proper skin care practices and healthy habits for ages four to 10.
Skin Care
100% Plant-based Life Essentials Range by Natur'Alley
The United Kingdom-based brand was founded in 2020 and is sold globally.
Bath & Body
HatchBeauty x Dollar General Launch 2 Brands Using Trendalytics
"With Trendalytics, we're able to drive conversion and minimize markdowns for our buyers by timing product deliveries analyzing consumer shopping patterns by region and season," says Kristin Bibb of HatchBeauty.
Consumers & Markets
Q1 2024 US Beauty Sales Stabilize, but Still Growing
Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.
Fragrance/Home
US Consumers Embrace Beauty in Uncertain Q1 2025
Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.
Bath & Body
The New Rules of Winning at Sephora—Category by Category
For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.
Bath & Body
type:A deodorant launches at Credo Beauty
"We are so excited about our exclusive with type:A because of its powerful formula, the very friendly and easy to use applicator, and doesn’t stain any white clothes—great for summer."
Bath & Body
The Must-Have Collection by Cinq Mondes
The Must-Have Collection by Cinq Mondes features five travel-sized products inspired by fragrances from around the world.
Bath & Body
Tabu’s The Kit Launches on Goop
The Kit includes Tabu's Personal Massager, water-based lubricant and educational content on sexual wellness.
Bath & Body
Land's End Flags Beauty for Growth with New Body Care Line
The launch of the Coastal Living Body Care Collection is aimed to help further expanding Lands' End's position as a global lifestyle brand.
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