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Section: Brands & Products > Bath & Body

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Dubai will play host to thousands of beauty innovators and an awards program recognizing the best of the best.

Beautyworld Middle East Awards DEADLINE: August 6, 2025

Entries are now open until August 6, 2025, with free submission for any beauty brand selling in the Middle East.

Dwayne 'The Rock' Johnson's Papatui has launched the Full-Body Men's Deodorant Spray ($12.99) at its own ecommerce site and at Target.

Dwayne 'The Rock' Johnson's Papatui Joins the Full Body Deodorant Boom

The launch comes amid an ongoing boom in the multifunctional body deodorizer category, which accelerated over the last 12 months.

According to Coty’s press release, 81% of consumers tested agree that the scents boosted their mood and 80% said the scent made them feel positive.

Adidas Launches Vibes Fragrance Hair and Body Mists

The collection features five fragrances with mood-boosting ingredients.

Bath & Body Works reports strong Q1 growth with innovative product offerings and announces Daniel Heaf as its new CEO to drive future success.

Bath and Body Works Reports Positive Start to 2025 with Q1 Revenue Growth and CEO Transition

Bath & Body Works starts 2025 strong with a 2.9% sales increase and 29% EPS growth in Q1. Daniel Heaf named CEO, as the company projects up to $3.60 EPS for 2025.

NYSCC's Suppliers' Day 2025 event will once again feature its Indie Pavilion (booth 2319), 'dedicated to highlighting new to market indie beauty brands that have novel ingredients, formulations and unique concepts,' according to the organization.

14 Brands Coming to NYSCC's Suppliers' Day Indie Pavilion [Preview]

Graydon Skincare "is a multifunctional face and body care brand uniting nature and biotech innovation to promote skin longevity," offering products such as a mineral mist and aloe milk cleanser.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

Luxury body care is leveling up in 2025—think superfood actives, clean fragrances, and pro-aging antioxidants delivering hydration and results from head to toe.

Sustainable Ingredients’ Natural Fit in the Face-Grade Body Care Market

Body care products are evolving to match luxury skincare with high-quality, sustainably sourced ingredients like superfoods, clean fragrances, and pro-aging antioxidants, offering superior hydration and long-lasting results.

All of the products in method’s portfolio are dermatologist tested, cruelty-free and made without sulfates, paragons or phthalates.

method Expands Personal Care Line, Launches at Ulta Beauty

The launch includes six new body mists and two experimental body washes.

Beauty Brands Expand Retail Presence in 2025: VIOLETTE_FR, Cécred, and Saltair Lead the Way

Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

Beauty Accelerate 2025 aims to tackle beauty's innovation challenge head-on. Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!

Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Beauty Retail Expansions & Debuts: Daise, Imaraïs Beauty and Wildfleur

Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has also expanded to Target's beauty aisles.

2woman in bath using body wash bubbles

11 Microtrends in Beauty: Retinol Bodywash, Facial Tech, Tarte Cosmetics and DEI Controversy, Etc.

C&T's Consumer Pulse series on the socials highlights emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Tarte Cosmetics and DEI controversy, facial tech, retinol bodywash, turmeric soap and more.

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Neom Wellbeing and Rael Beauty Launch at Ulta Beauty US: Exclusive Interview

Luxury wellness brand Neom Wellbeing and skin and personal care brand Rael Beauty launch at Ulta Beauty.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

Exfoliating bar soap, cardamom and wood scented.

Evolvetogether Collaborates with Goop on Plant-Powered Bar Soap

New collaboration from evolvetogether and goop beauty brings a travel bar soap to the market, born in an effort from the brands to tackle the overuse and waste of hotel amenities.

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