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Section: Brands & Products > Devices/Tech

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

With Nuon’s tech-infused applicators, brands can maximize the efficacy of each product.

The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty

Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.

As with the wider economy, beauty innovation seems poised to accelerate with new AI-powered tools that allow users to chat with a virtual consultant, reverse engineer products, build new products to a wide array of regulatory, sustainability and retailer requirements, anticipate consumer liking based on reviews of existing similar products, and much more.

AI is Already Reshaping Beauty

From product development to rapid ingredient discovery and accurate skin analysis, artificial intelligence has arrived.

CRE-AR is tailored for digital cosmetic companies, marketing firms and businesses within the beauty industry.

Alijas Debuts Cosmetic AR Filter Marketing Services in US

Brands can create personalized and inclusive AR filters that cater to a wide spectrum of skin tones, facial features and beauty styles.

In a consumer perception survey, 100% of users felt their skin was cleaner after the very first use.

BeautyBio Launches Blue LED + Pore Flushing Extraction Tool

The tool helps make pores appear smaller, while resurfacing texture and infusing skin with salicylic and hyaluronic acid.

A smartphone prototype will be available for viewing at BEAUTY Düsseldorf March 22-24. The device can analyze user's own skin on a molecular basis and obtain scientifically based information about the condition of their skin.

trinamiX GmbH Develops at-home NIR Spectrometer for Smartphones

A smartphone prototype will be available for viewing at BEAUTY Düsseldorf March 22-24. The device can analyze user's own skin on a molecular basis and obtain scientifically based information about the condition of their skin.

“Co-designed by the L’Oréal Technology Incubator and hundreds of consumers through product testing, Colorsonic is a tech device rooted in three of our core values: personalization, augmented performance, and sustainability,” said L’Oréal's Guive Balooch.

L'Oreal, Hourglass, Droplette & More Named Time 2022 Best Inventions

“Co-designed by the L’Oréal Technology Incubator and hundreds of consumers through product testing, Colorsonic is a tech device rooted in three of our core values: personalization, augmented performance, and sustainability,” said L’Oréal's Guive Balooch.

Woman Eyes Closed Face Scanning Concept Adobe Stock 315244474

Haut.AI Launches 'Deep C.A.R.E.' System for More Context-aware Skin Care Matching

The system leverages advanced product tagging and comprehensive skin profiling to enhance personalization.

New systems are designed to track the identity and authenticity of natural ingredients, finished products, and more.

Beauty’s Next-Level Traceability

Beauty traceability efforts, aided by tech, are advancing quickly.

WWP Beauty has launched an easy-to-navigate online stock catalog.

WWP Beauty Launches E-catalog

Customers can navigate through the beauty industry’s major segments: skin care, color cosmetics, and hair and body care, as well as fast-track packaging and sustainable solutions.

Neon Purple And Orange Clock Adobe Stock 1041335099

More Time to Shine: Submission Deadlines Extended for the 2026 C&T Allē Awards

The 2026 C&T Allē Awards just gave innovators more time to shine. Early Bird entries are now due Sept. 15, with final submissions accepted through Oct. 15. Don’t miss your chance to be spotlighted for excellence in beauty innovation.

'At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,' said Jane Lauder, EVP, enterprise marketing, and chief data officer, The Estée Lauder Companies.

The Estée Lauder Companies x Microsoft Corp. Tap Generative AI to Respond to Emerging Trends & Boost Speed to Market

Generative AI tools will be used to assist product development teams to tap into emerging product and ingredient trends to launch to market faster.

'We envision a world where skin care isn't about guessing,' said Anastasia Georgievskaya, co-founder and CEO of Haut.AI. 'It's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money.'

Haut.AI Gains Funding from LongeVC and Grupo Boticario VC Arm for Generative AI Skin & Hair Platform

"We envision a world where skin care isn't about guessing; it's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience..."

Profusion and Dr. Elsa Jungman's personalized skin care recommendations use results from a consumer survey and Dr. Elsa Jungman's Microbiome Home Test Kit.

Dr. Elsa Jungman and Profusion Partner to Boost Shopper Recommendations

Results from a consumer survey and Dr. Elsa Jungman's Microbiome Home Test Kit are analyzed to provide personalized skin care recommendations based on skin profile.

Amorepacific's Lipcure Beam technology has been honored with the CES 2024 Innovation Award. The device reportedly combines lip diagnosis, care and makeup capabilities in one unit.

CES 2024 Preview: Accessible Beauty, Devices & More

L’Oréal CEO Nicolas Hieronimus will reportedly address "inclusive and accessible beauty tech," according to CES, highlighting the need for "personalized expressions of self."

“Generative AI is bringing digital intelligence and agility to enterprises,' said Azita Martin, vice president and general manager retail and CPG, Nvidia.

Can L’Oréal and Nvidia Revolutionize Beauty with AI?

“Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as gen AI and agentic AI redefine our consumer expectations."

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