Haut.AI, developer of generative AI platform SkinGPT and a hair analysis SaaS, has received €2 million in external funds from strategic investors LongeVC and from Grupo Boticario shareholders' VC arm.
The fundraising will reportedly support Haut.AI in expanding and scaling its no-code skin care e-commerce personalization software, as well as R&D for multimodal generative artificial intelligence for skin analysis.
The technology reportedly has the potential to detect skin issues early and recommend personalized solutions. The platform can offer similar solutions for hair wellness. In addition, generative AI has the potential to render the entire product shopping experience for these product categories far more exact and effective.
Haut.AI has already partnered with brands and retailers such as Beiersdorf and Ulta Beauty to offer precise digital skin analysis and personalized product recommendations in online and in-store environments.
Haut.AI's skin imaging datasets comprise more than 150 biomarkers, more than 3 million images and more than 1 billion data points, according to the company, for "unparalleled skin diversity."
In May 2023, Haut.AI announced SkinGPT, a virtual skin care try-on that enables image-to-image simulation of any skin condition using clinical claims. Haut.AI also uses generative AI to check its system for biases to overcome the challenges seen in many tech companies' datasets.
“At Haut.AI, we're not just enhancing skin care commerce with generative AI—we're redefining it," said Anastasia Georgievskaya, co-founder and CEO. "Using cutting-edge AI, we've transformed the simple act of taking a selfie into a high-touchpoint experience for online businesses that combines a powerful diagnostic tool followed by a curated product discovery journey. Our commitment goes beyond providing personalized skin care recommendations. We're democratizing access to precise skin care analysis, ensuring our partners can serve everyone, regardless of age, gender, or geography. We envision a world where skin care isn't about guessing; it's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money."
Paulo Braga, managing director of Grupo Boticário’s shareholders’ VC arm, said, “AI solutions have the potential to revolutionize beauty experiences by unlocking unprecedented personalization and improving user experiences. Technologies like Haut.AI make the process of buying and selling beauty products more assertive, thereby enhancing the overall experience. The fusion of technology and beauty holds immense potential, ushering in a new era where AI enhances product development, customer engagement, and the overall industry dynamics.”
Sergey Jakimov, managing partner of LongeVC, said, "LongeVC identifies and invests in companies that redefine sectors through technology. Haut.AI’s approach to AI-driven skin care is a prime example of this. Our investment supports their trajectory in transforming skin care through technology. While the company has already proven its potential by collaborating with some of the flagship players in the industry, we anticipate significant industry impact from Haut.AI’s innovative AI applications as it scales, both on a big player and SME scale.”