“L’Oréal invented the world's first safe, synthetic hair color formulation more than 100 years ago, making it the beauty company with the longest hair coloration heritage in the industry," said Barbara Lavernos, deputy chief executive officer, in charge of research, innovation and technology. "What has remained consistent across the decades is our dedication to innovation. We’re thrilled to see one of our latest L’Oréal BeautyTech products being recognized with such a prestigious award.”
“Co-designed by the L’Oréal Technology Incubator and hundreds of consumers through product testing, Colorsonic is a tech device rooted in three of our core values: personalization, augmented performance, and sustainability,” said Guive Balooch, L’Oréal global head of research and innovation’s tech incubator. “With the combination of tech and state of the art hair coloration formulas, this disruptive innovation is truly solving an unmet need and creating a better at-home experience.”
Other winners included Hourglass' Confession Lipstick, featuring carmine alternative Red 0, as well as Therabody's TheraFace Pro.