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Section: Brands & Products > Devices/Tech

'At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,' said Jane Lauder, EVP, enterprise marketing, and chief data officer, The Estée Lauder Companies.

The Estée Lauder Companies x Microsoft Corp. Tap Generative AI to Respond to Emerging Trends & Boost Speed to Market

Generative AI tools will be used to assist product development teams to tap into emerging product and ingredient trends to launch to market faster.

According to Euromonitor International’s Voice of Consumer, Beauty Survey 2023, Chinese beauty consumers embrace beauty devices at a higher rate than the global average. Electric facial toners, for example, were used at home by almost 17% of Chinese beauty consumers—up from 13% in 2020.

Lessons from China’s Beauty Tech Market

Overall market competition will gradually shift from marketing and price competition to product innovation and scientific validation.

CARA AI from The Good Face Project allows beauty pros to converse with a narrowly trained generative AI interface, thereby accelerating the development process and quickly addressing questions and concerns.

A ChatGPT for Beauty? The Good Face Project Has One.

A new consultative AI-powered tool can reportedly help brands optimize or even reverse-engineer formulations in seconds.

Gravel AI can be used to proactively surface new applications for known ingredients as well as bringing forth fast-growing and fast-declining ingredients across applications and marketing claims.

Join Our Beauty Ingredient & Business Intelligence AI Demonstration

Using Gravel's AI-powered platform, users can systematically identify the fastest-growing products and beauty brands for individual ingredients.

Can the process of identifying needed tests and potential testing partners be simplified? Skinobs says yes.

Skinobs' V2.0 Simplifies and Accelerates Preclinical and Clinical Beauty Testing

Skinobs offers two platforms dedicated to preclinical assays (in-silico, in-tubo, in-vitro or ex-vivo) and clinical evaluation (in-vivo on humans) to reportedly optimize product development in terms of performance, cost, speed and innovation.

'The pace and sheer amount of trends on TikTok can be overwhelming and this often leads brands to confuse something that is ‘trending’ for a ‘trend,'' says Clare Varga, director of beauty at WGSN. 'Because WGSN forecasts trends rather than track them, and can contextualize them within macro trends, we’re able to distinguish between the two and cut out the noise and identify the trends that matter.'

WGSN's TikTok Analytics Platform Sorts Out the Social Media Chaos

WGSN believes that trends on TikTok aren't as ephemeral and out-of-the-blue as they may seem. Often, they signal a broader movement in the culture.

“At NAOS, we focus on skin health rather than surface aesthetics,' said Mikael Coste, chief digital officer at NAOS. 'Our unique ecobiological approach treats the skin as a dynamic ecosystem, addressing the root causes of imbalances and promoting skin function.'

NAOS x Haut.AI Launch AI-driven Skin Observer Tool for Personalized Beauty

The system taps Haut.AI's algorithms, which draw on more than 150 data points to generate comprehensive, clinical-grade skin analyses.

CES 2024 unveiled the future as the industry steps into a new era of technological marvels. In the beauty and cosmetics space specifically, self-tech plays a significant role in driving innovation and transforming the way people approach skin care, makeup, grooming and shopping.

Beauty Tech Highlights from CES 2024

While many have become accustomed to the convenience of two-dimensional shopping from the comfort of their homes, the emergence of 3D virtual shopping at CES introduces an entirely new dimension to the consumer web.

A smartphone prototype will be available for viewing at BEAUTY Düsseldorf March 22-24. The device can analyze user's own skin on a molecular basis and obtain scientifically based information about the condition of their skin.

trinamiX GmbH Develops at-home NIR Spectrometer for Smartphones

A smartphone prototype will be available for viewing at BEAUTY Düsseldorf March 22-24. The device can analyze user's own skin on a molecular basis and obtain scientifically based information about the condition of their skin.

AI can help brands quickly and efficiently formulate toward key clean and sustainable goals.

Beauty's AI Revolution: Speeding Up Product Innovation: NOW AVAILABLE ON DEMAND

In this exclusive briefing, beauty brands, contract manufacturers and R&D chemists will learn how to leverage even small data sets to generate winning formulations.

New AR technology from Shiseido is designed to teach consumers how to best apply skin care.

Can Machines Teach Beauty Routines? (Tech Tracker Report)

From improving hair care product discovery to optimizing skin care routines, emerging platforms are solving consumers' challenges in the digital age.

By incorporating features like phototherapy, vibration massage, heating-cooling, microcurrents and electrolysis, NUON redefines the concept of skin care products, providing a multi-faceted beauty therapy.

NUON Debuts New Beauty Tech for Multi-functional Care

NUON's technological skin care cap goes beyond traditional packaging, integrating high-tech functions into skin care tools.

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

CRE-AR is tailored for digital cosmetic companies, marketing firms and businesses within the beauty industry.

Alijas Debuts Cosmetic AR Filter Marketing Services in US

Brands can create personalized and inclusive AR filters that cater to a wide spectrum of skin tones, facial features and beauty styles.

Amorepacific's Lipcure Beam technology has been honored with the CES 2024 Innovation Award. The device reportedly combines lip diagnosis, care and makeup capabilities in one unit.

CES 2024 Preview: Accessible Beauty, Devices & More

L’Oréal CEO Nicolas Hieronimus will reportedly address "inclusive and accessible beauty tech," according to CES, highlighting the need for "personalized expressions of self."

Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.

5 Top-selling Beauty & Wellness Categories on TikTok Shop

NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.

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