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Section: Brands & Products > Oral Care

Vitamin C Whitening Toothpaste helps prevent cavities, strengthens enamel and freshens breath.

Hello Launches Vitamin C Whitening Toothpaste

It features a formula that whitens teeth by removing 94% of surface stains in three weeks with twice daily use.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

Oral care has gone from basic standard hygiene to part of a thoughtful beauty and wellness routine.

Smart Mouths: Oral Care Gets Beautiful

New ingredients, product formats and tools are tackling oral health holistically.

According to Else Vedula, Ph.D., Draper, the research will allow for the evaluation of therapeutic agents and disease progression. The gum tissue grown in the laboratory can remain viable for 28 days, which is three weeks longer than existing models.

Draper, Colgate Researchers Produce Artificial Mouth with Lab-grown Tissue

According to Else Vedula, Ph.D., Draper, the research will allow for the evaluation of therapeutic agents and disease progression. The gum tissue grown in the laboratory can remain viable for 28 days, which is three weeks longer than existing models.

Total Plaque Pro-Release is available in Whitening and Fresh Mint at retailers nationwide.

Colgate Addresses Plaque Bacteria with Total Plaque Pro-Release Toothpaste

It offers long-lasting 24-hour antibacterial protection and is clinically proven to significantly reduce harmful plaque bacteria between dentist visits.

Ashland Gci2302 Lead

who enables a magical smile? saffragyl™ biofunctional

Saffragyl™ biofunctional is a 100% natural extract from upcycled saffron flowers to help prevent early gum problems and strengthen sensitive & irritated gums. It can be used daily as part of a new healthy beauty routine.

Generation Z consumers are less likely to purchase the same brands as their parents, as their perceptions of beauty are becoming increasingly centered around personal expression, identity and individualism than previous generations.

5 Keys to the Future of Oral Care

Oral health, clean beauty and sustainability are reinvigorating the category.

The production departments for its oral care, makeup, lip balm and bubble bath bar ranges will be housed in one of the warehouse units that Lush has expanded into.

Lush Expands into 2 Warehouses to Strengthen Manufacturing Hub

The new warehouse units provide Lush with an extra 103,000 sq ft of space to boost its production and distribution capabilities.

Crest Densify uses a new formula to offer a defense against early tooth decay.

Crest Densify Rebuilds Tooth Enamel

Crest Densify is based on a new formula to offer a defense against early tooth decay.

Lush Toothpaste Tabs create a paste when crushed between teeth that can then be used to cleanse the mouth with a wet toothbrush.

Lush Introduces Oral Care Collection

The collection includes toothpaste tabs, mouthwash tabs and toothpaste jelly in a variety of flavors.

Burst founder Hamish Khayat says, 'The kids’ brush is a great example [of our product development philosophy]: the biggest problem with existing brushes was that brush heads aren’t curved at the end, so they can’t reach the rear molars. So, you curve the head and you solve that problem.' Pictured are variants of the BurstKids Sonic Toothbrush.

Inside Burst's Oral Care Evolution

How this fast-growing D2C brand develops its products.

The Colgate Elixir packaging won AmeriStar awards for 'Best in Show' and 'Design Excellence' from the Institute of Packaging Professionals.

Colgate Elixir Taps LiquiGLide's EveryDrop Tech, Expands to North America

Colgate Elixir toothpaste uses packaging made from LiquiGlide’s EveryDrop technology that is clear and recyclable.

FunkkOFF! offers cleaning in-between daily brushing to refresh teeth.

FunkkOFF! TeethRefresher Stops Staining

FunkkOFF! offers cleaning in between daily brushing to refresh teeth.

The concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.

GuruNanda Creates Concentrated Mouthwash to Cut Plastic Usage

Inspired by the natural healing capabilities of ayurveda and Western medical technology, the concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.

Hello's Seriously Friendly collection is leaping bunny certified and vegan with no artificial sweeteners or flavors, dye, preservatives, parabens or gluten.

Hello Launches Treatment-focused Oral Care Collection

The launch includes four toothpastes focused on different treatments and a mouth wash.

SmileDirectClub Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 minutes.

SmileDirectClub Expands Whitening Line

The new Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 min.

The company expects every tube in its portfolio to be recyclable in the United States in 2023 and globally in 2025.

Colgate Toothpaste to Introduce Recyclable Packaging

Colgate’s recyclable packaging made from high-density polyethylene and polypropylene will roll out in March 2022 across four of its toothpaste lines, per an article from Fast Company.

Oral-B and Crest developed an immersive video game, 'Attack of the Cavity Creeps,' based on the late 1970s/early 1980s ad campaign that teaches kids better oral health habits.

Oral-B Previews iO10 with iOSense, Launches Cavity Creeps Video Game at CES 2022

P&G's Oral-B brand previewed its latest digital health innovations, to be highlighted at CES 2020, including the award honoree Oral-B iO10 with iOSense, a digitized toothbrush system that supports oral health.

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