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From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Woman shopping for skin care in store.

2024 Beauty M&A is Accelerating & Shifting Upmarket in 2025

"Capstone expects more engagement from public players in the M&A market as firms turn to inorganic volume growth to help buoy share price performance," the firm explains.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Boka Citrus Mint Mouthwash Tablets Immunity Tooth Care

[updated] Boka Rolls Out Citrus Mint Mouthwash Tablets for Oral Care, Immunity Boost - Plus Insights on Mouthwash's Evolution

The product incorporates hydroxyapatite and a beneficial probiotic powder to maintain a balanced oral microbiome and soothe gums. Sarah Mountcastle Mitchell, head of marketing at Boka, shares insights on this and future evolutions in mouthwash.

Woman brushing teeth with skin care eye patches.

Inspired by Skin Care, Oral Care Moves Beyond Hygiene

Thanks to skin care inspiration and holistic well-being philosophies, oral care has a bigger role to play in wellness.

Vitamin C Whitening Toothpaste helps prevent cavities, strengthens enamel and freshens breath.

Hello Launches Vitamin C Whitening Toothpaste

It features a formula that whitens teeth by removing 94% of surface stains in three weeks with twice daily use.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

Oral care has gone from basic standard hygiene to part of a thoughtful beauty and wellness routine.

Smart Mouths: Oral Care Gets Beautiful

New ingredients, product formats and tools are tackling oral health holistically.

According to Else Vedula, Ph.D., Draper, the research will allow for the evaluation of therapeutic agents and disease progression. The gum tissue grown in the laboratory can remain viable for 28 days, which is three weeks longer than existing models.

Draper, Colgate Researchers Produce Artificial Mouth with Lab-grown Tissue

According to Else Vedula, Ph.D., Draper, the research will allow for the evaluation of therapeutic agents and disease progression. The gum tissue grown in the laboratory can remain viable for 28 days, which is three weeks longer than existing models.

Total Plaque Pro-Release is available in Whitening and Fresh Mint at retailers nationwide.

Colgate Addresses Plaque Bacteria with Total Plaque Pro-Release Toothpaste

It offers long-lasting 24-hour antibacterial protection and is clinically proven to significantly reduce harmful plaque bacteria between dentist visits.

Ashland Gci2302 Lead

who enables a magical smile? saffragyl™ biofunctional

Saffragyl™ biofunctional is a 100% natural extract from upcycled saffron flowers to help prevent early gum problems and strengthen sensitive & irritated gums. It can be used daily as part of a new healthy beauty routine.

Generation Z consumers are less likely to purchase the same brands as their parents, as their perceptions of beauty are becoming increasingly centered around personal expression, identity and individualism than previous generations.

5 Keys to the Future of Oral Care

Oral health, clean beauty and sustainability are reinvigorating the category.

The production departments for its oral care, makeup, lip balm and bubble bath bar ranges will be housed in one of the warehouse units that Lush has expanded into.

Lush Expands into 2 Warehouses to Strengthen Manufacturing Hub

The new warehouse units provide Lush with an extra 103,000 sq ft of space to boost its production and distribution capabilities.

Crest Densify uses a new formula to offer a defense against early tooth decay.

Crest Densify Rebuilds Tooth Enamel

Crest Densify is based on a new formula to offer a defense against early tooth decay.

Lush Toothpaste Tabs create a paste when crushed between teeth that can then be used to cleanse the mouth with a wet toothbrush.

Lush Introduces Oral Care Collection

The collection includes toothpaste tabs, mouthwash tabs and toothpaste jelly in a variety of flavors.

Burst founder Hamish Khayat says, 'The kids’ brush is a great example [of our product development philosophy]: the biggest problem with existing brushes was that brush heads aren’t curved at the end, so they can’t reach the rear molars. So, you curve the head and you solve that problem.' Pictured are variants of the BurstKids Sonic Toothbrush.

Inside Burst's Oral Care Evolution

How this fast-growing D2C brand develops its products.

The Colgate Elixir packaging won AmeriStar awards for 'Best in Show' and 'Design Excellence' from the Institute of Packaging Professionals.

Colgate Elixir Taps LiquiGLide's EveryDrop Tech, Expands to North America

Colgate Elixir toothpaste uses packaging made from LiquiGlide’s EveryDrop technology that is clear and recyclable.

FunkkOFF! offers cleaning in-between daily brushing to refresh teeth.

FunkkOFF! TeethRefresher Stops Staining

FunkkOFF! offers cleaning in between daily brushing to refresh teeth.