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The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation

Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.

Decorté Liposome Advanced skincare collection with Ulta Beauty partnership, featuring purple bottles and jar on lavender background

Japanese Skin Care Expands in US Retailers

DECORTÉ, a Japanese prestige beauty brand, announced the launch of its signature Liposome skincare collection in 400 Ulta Beauty stores nationwide on Nov. 2nd.

Thirteen Lune beauty store interior with wooden display tables and woman's portrait

Thirteen Lune's Studio 13 Accelerator for High Potential Beauty Brands Has Opened Applications!

Hands dispensing BEIIN skincare product from pump bottle in bathroom setting

Behind BEIIN’s Retail Partnership with Credo Beauty

BEIIN founder Leah Kirpalani shares how the brand's retail launch played a part in its growth strategy and what this step means for the brand.

La Roche-Posay Anthelios UV Defense SPF 50 sunscreen bottle with antioxidant protection and hydration formula

La Roche-Posay Delivers BEMT to A New Launch

La Roche-Posay introduces Anthelios UV Defense SPF 50 Sunscreen, featuring Bemotrizinol. (BEMT)

Woman applying facial cream from white jar with mirror reflection in background

Japanese Skin Care Brand Boscia Makes A Comeback

Beauty accelerator, The Center Brands acquires Japanese skincare brand, Boscia, with a Q1 2027 relaunch planned.

P&G corporate headquarters building with blue sky and downtown architecture

P&G Beauty and Grooming Excel in Q1, FY2027 Results

The Procter & Gamble Company reported first-quarter fiscal year 2027 net sales of $23.3 billion, with beauty and grooming organic sales soaring 5%.

Smiling woman in white t-shirt holding pink cosmetic product in modern kitchen

Kate Hudson Joins HealthyCell As Brand Partner And Investor

Kate Hudson Joins HealthyCell as Investor and Brand Partner,
Driving the Next Generation of Nutrition

Cymbiotika supplement product line featuring seven colorful wellness formulas in teal, green, blue, magenta, navy, yellow, and orange packaging.

Cymbiotika Increases National Access With Walmart Expansion

Following its 2025 launch at Target and its launch in Whole Foods Market and Ulta earlier this year, it is clear the wellness company is headed in the right direction.

Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display

The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.

M&S illuminated storefront sign on ivy-covered building facade with modern architecture

M&S and Sephora Team Up to Bring Sephora to 100 UK Stores

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

Woman with pink hair holding rose-toned fragrance bottle in elegant beauty advertisement

Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion

Ulta is signaling confidence, raising its full-year comparable-sales growth forecast to 3.2%-3.7%.

Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty

New Retail Partnership Brings Ulta Beauty's First Black- and MiddleEastern-Owned Brand, Expanding Access to Luxury Hair Care for Multi-Ethnic, Clean-Conscious Beauty Enthusiasts

3D rendering of a modern beauty studio retail store interior with tiered product displays, cosmetic shelving units, and branded fixtures on burgundy background

Target’s Beauty Bet Gains Momentum as Beauty Studio Nears Rollout

The Studio will feature more than 80 global, prestige and emerging brands, including more than 60 that are new to Target shoppers.

PROVA skincare product collection displayed with blue and red packaging on white platforms

China's Proya Targets U.S. Prestige Beauty With Ulta Beauty Expansion

The partnership reflects growing interest among U.S. retailers in Asian beauty brands, particularly those offering science-led skin care and differentiated product development.

Ulta Beauty storefront sign with orange accent bar and green landscaping

Ulta Beauty Taps PacSun CEO Brieane Olson for Board

Olson brings more than 20 years of specialty retail experience spanning strategic planning, brand building, omnichannel commerce, merchandising and organizational leadership.

Sephora storefront on busy urban street with ornate historic building facade and pedestrians

LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half

Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.