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Type: Article

Section: Retail > Digital/E-commerce

Women are buying between 51% and 100% of their beauty products online now

The Beauty E-commerce Packaging Playbook

What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.

The Right Spin Cycle

A report on a fake viral video helps the real video become a serious sensation.

Mass vs. Indie Beauty: Visual Trends on Instagram

Is there a difference between what mass beauty brands are sharing compared to smaller indie brands? Do the ethics of a brand’s audience play a role in how they consume content?

Feelunique is expanding brands' reach in China, the United States, United Kingdom and elsewhere.

Feelunique’s Cross-Border Beauty Strategy

How Feelunique is helping up-and-coming brands expand their reach in the US, UK, Chinese and other global markets.

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Beauty Retail 2020

What do brands and retailers need to do to drive traffic and sales?

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Safety precautions are a must during the pandemic and will change the future of global retail.

8 Beauty Retail Predictions Post-coronavirus

The pandemic’s lasting impact on stores and shoppers.

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Getting the Gen Z Beauty Consumer Mindset

A checklist for these demanding, digital and diverse post-millennials.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

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The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

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