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Type: News
Section: Retail > Digital/E-commerce
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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025
In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.
Jun 17th, 2025
Body skin care is booming, defying softness in other categories.
Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)
According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.
Feb 16th, 2025
Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.
Global Cosmetic Industry Reveals 2025 Beauty Themes
From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.
Aug 7th, 2024
From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.
Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]
Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.
Sep 5th, 2024
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Feb 16th, 2025
Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Feb 16th, 2025
From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.
Top Beauty Influencers to Watch in 2025
The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.
Jan 22nd, 2025
68% of global beauty purchases are driven by social commerce, per new NIQ data.
Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items
“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.
Feb 27th, 2025
Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'
How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview
Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.
Nov 26th, 2024
Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.
The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.
Nov 18th, 2024
Refillables and recyclables are among the formats included in Target's new sustainable packaging initiative.
Target Launches Target Zero Sustainable Packaging Initiative
Perticipating beauty and personal care brands include Burt’s Bees, Plus and Pacifica, as well as select products from Grove Co. and Target’s natural cleaning brand, Everspring.
Mar 9th, 2022
Women shopping in China.
These Are China's 2 Big Beauty Growth Drivers
While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.
Aug 22nd, 2024
Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.
Beauty on a Budget: How Consumers Are Redefining Glamor
In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.
Jul 31st, 2025
A new hair care line from Being Frenshe, founded by Ashley Tisdale, is a key component of Target's new wellness push.
Target's 2025 Wellness Push Centers Beauty
Amid challenged sales results, beauty has been a high point for Target.
Jan 9th, 2025
“Fiscal 2025 is off to an encouraging start with stronger-than-expected performance,' said Kecia Steelman, president and chief executive officer.
Fiscal Glow-Up: Ulta Beauty’s Q1 Results Shine Bright
Comparable sales for stores open at least 14 months, as well as e-commerce sales, increased 2.9% versus fiscal 2024, led by a 2.3% increase in average ticket and a 0.6% increase in transactions.
May 29th, 2025
Ulta Beauty's exposure to mass beauty and increased competition from ever-multiplying beauty outlets—two trends that have benefited rival Sephora/Sephora at Kohl's—have challenged the retailer even as the general U.S. beauty market has remained resilient.
Ulta Beauty Reveals Strategy for 'Transitional' 2024-2026: Store Openings, Increased Loyalty & More
The company has reaffirmed that it is on track for fiscal 2024 net sales of $11.0-11.2 billion, representing flat results to a 2% year-over-year decline.
Oct 16th, 2024
Premium beauty buyers may take longer to make a purchase, but their repeat purchase rate is up to 77% higher, with a lifetime value 143% greater than consumer brand buyers.
Free Global Health & Beauty Pulse Report Has Dropped: How to Access
Premium beauty buyers may take longer to make a purchase, but their repeat purchase rate is up to 77% higher.
Jul 21st, 2025
Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.
US Consumers Embrace Beauty in Uncertain Q1 2025
Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.
May 19th, 2025
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