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Fragrance/Home
OsMoz.com Launches Fragrance App
The new app, from a division of fragrance supplier Firmenich, offers consumers an array of information and helps guide fragrance buying decisions.
Fragrance/Home
Independent Fragrance Subscription Service Fragrance Republ!c Launches
Originally created fragrances are at the heart of this new fragrance subscription service and online retailer and community.
Fragrance/Home
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Digital/E-commerce
The Fragrance Foundation Unveils Award Finalists
The top five finalists for The Fragrance Foundation Awards and Editorial Excellence winners were announced. Fragrance categories include perfume extraordinaire of the year, fragrance hall of fame, breakout star and more.
Fragrance/Home
Avon to Launch Ironman Fragrance Collection
Values behind Ironman and the triathlon, according to Avon, in line with entrepreneurial spirit of the company; fragrance to reflect a global lifestyle.
Digital/E-commerce
Symrise Introduces a Mobile "Fragrance Family-Tree" App
Symrise announces its fine fragrance genealogy app will be available digitally for users.
Fragrance/Home
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
News
Avon Q2 2010 Growth Led by Fragrance
Revenue of $2.7 billion 8% higher year over year; beauty sales grow 9%, led by 16% gain in fragrance.
Fragrance/Home
Direct-to-consumer Prestige Fragrance Sales Jump 10% in US
According to The NPD Group, the direct-to-consumer prestige fragrance market in the U.S. ended the 12 months ending February 2014 with $285 million in sales.
Fragrance/Home
H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP
For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.
News
Avon Boosted by Fragrance and Color Sales
Avon Products, Inc. reported that fourth-quarter 2006 total revenue rose 9% year over year (6% in local currency) to $2.6 billion. Active representatives grew 5%, and units increased 2% versus the prior-year quarter. Growth in sales of beauty products in the quarter outpaced overall sales growth...
Fragrance/Home
In Fine Fragrance, Amazon Shows “Low Competitiveness”
Minderest used its retail price monitoring software to compare 569 perfumes in Amazon and Google Shopping, obtaining the cheapest price from each vendor. Using the lowest price, Mindrest calculated the percentage difference with respect to each of the online stores compared.
Digital/E-commerce
Dermstore Launches "The Fragrance Shop" Featuring Luxury Fragrances
The launch took place at an immersive and educational event in New York City.
Fragrance/Home
Coty, Avon Come Together Over Fragrance in Brazil
Coty and Avon entered into a partnership by which select Coty fragrances will be marketed and sold through Avon Brazil’s network of sales representatives.
News
Fragrance Marketing Campaign Solicits Piano Compositions
In a reality television-inspired video log format, Clive Christian is documenting online the journeys of 30 students from London's Royal College of Music as they attempt to transform the brand's aromatic notes into key notes.
Hair Care
Facebook Votes Choose Alberto VO5's Latest Fragrance
Pure Sunshine is the latest in the iconic brand’s line of fragrances that work to delight the senses in tandem with the VO5 5 Essential Vitamins for healthy, beautiful hair.
Consumers & Markets
Beauty and Fragrance Gifts Shine Bright for the 2024 Holiday Season
For the month of October, sales of prestige beauty gift sets in the United Kingdom were up by 5% compared to last year, bringing in £55.3 million for U.K.-based retailers.
Brick and Mortar
Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion
Ulta is signaling confidence, raising its full-year comparable-sales growth forecast to 3.2%-3.7%.
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