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Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Nov 4th, 2024
Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.
The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.
Nov 18th, 2024
Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.
Global Cosmetic Industry Reveals 2025 Beauty Themes
From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.
Aug 7th, 2024
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Amazon Launches Beauty Sample Box
Prime members can also customize their subscription box to be natural, unscented, hypoallergenic, oil-free and organic.
Mar 21st, 2018
L'Oréal 2013 Sales Increase 5% to €22.98 Billion
Divisions such as professional products, active cosmetics and L'Oréal Luxe helped growth, as did growth in new markets.
Feb 26th, 2014
LVMH Reports Record Revenue of €19.9 Billion
The company increased its revenue 22% overall over the same time period in 2011, and its perfumes and cosmetics business group saw organic revenue grow 8% as well.
Oct 15th, 2012
Amazon Joins Luxury Beauty World with New Beauty Store
The online retailing giant debuted its new Luxury Beauty Store with brands such as L'Occitane, Burberry, Nars and more.
Oct 11th, 2013
“Keys Soulcare is a celebration of individuality, spirituality and loving your whole self,” said Kory Marchisotto, president, Keys Soulcare. “By unveiling our Amazon Premium Beauty store, we are able to introduce our empowering philosophy and highly efficacious, clinically proven formulas to a new, diverse audience–welcoming them into an immersive shopping experience that uplifts and inspires you to discover the beauty within yourself.”
Keys Soulcare Debuts on Amazon with New Squalane Facial Oil
The Keys Soulcare store features an Offering Selector to help consumers develop a "customized Soulcare ritual based on skin type and favorite affirmations."
Jan 19th, 2024
“Clinique is a beauty brand revered around the world, drawing on a rich heritage of dermatological expertise, and beloved across generations of customers,” said Melis del Rey, G.M., Amazon U.S. stores beauty, baby, and beauty technology.
The Estée Lauder Companies Debuts Clinique on Amazon Premium Beauty
The Clinique storefront will feature information on formulations and clinical testing, product comparisons and regimen recommendations, per the brand, as well as its new Clinique Skin Analysis tool, an interactive questionnaire.
Mar 27th, 2024
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How Brand Owners Can Fight Fake Beauty Products
In 2016, Estée Lauder alone seized more than 2.6 million products, and a single 2017 raid in Zheijang, China found retailers with inventories totaling $120 million.
Sep 4th, 2018
Photo: Rumore Beauty's Facebook.
[interview] Russian Beauty Store Opens in US
"[H]igh dependence on nature has been an essential part of Russian culture and lifestyle for centuries, a part of our DNA."
May 18th, 2021
From L to R: Laura Slatkin, Chris Collins, Linda G. Levy, Veronique Gabai-Pinsky and Nicole Eckels at the Dermstore’s Fragrance Shop Launch Event.
Dermstore Launches "The Fragrance Shop" Featuring Luxury Fragrances
The launch took place at an immersive and educational event in New York City.
Oct 3rd, 2022
Neiman Marcus Launches Beauty Specialist Online Service
The new program from the department store aims to offer online customers the personalized beauty counter experience they would receive in a Neiman Marcus store.
Aug 21st, 2013
The Luxe Lash Volumizing Mascara features a smudge-proof, no-transfer formula that volumizes lashes in one coat, per the brand; pictured is brand founder Jazmine Simon.
Ipsy Glam Bag to Include Jazmine Beauty’s New Mascara
Jazmine Beauty will showcase its new Luxe Lash Volumizing Mascara in Ipsy’s monthly subscription service, helping to build brand awareness for the small beauty company.
Aug 17th, 2022
Skin care and tool brand Sacheu Beauty is set to expand chain-wide at Ulta Beauty, a reach of 1,346 doors.
Sacheu Beauty is Rolling out Across 1,346 Ulta Beauty Stores
Its latest Ulta expansion will feature the brand's Face Gua Sha, Body Gua Sha, Roller and Slick Skin.
Aug 17th, 2023
'We are thrilled to be partnering with Bluemercury this holiday season with our new Hand Hydration Kit,' the brand announced. 'To be sold amongst the many legacy brands carried in their stores is a true honor, and we hope that Paume will pioneer the dedicated hand care category that Bluemercury is seeking to build for their customers.'
Paume Lands at Bluemercury
"We are thrilled to be partnering with Bluemercury this holiday season with our new Hand Hydration Kit," the brand announced.
Sep 15th, 2023
Apto Skincare is now available in 162 CVS stores and online at CVS.com.
Apto Skincare Available at CVS
The brand is participating in the CVS Beauty in Real Life (BIRL) program, which awards shelf space to personal care brands in the top CVS beauty doors across the nation.
Nov 13th, 2023
The Scalp Love range is designed for fine hair and sensitive scalps, this range includes skin care-grade ingredients including hyaluronic acid, vitamin C, biotin and glycolic acid.
Lee Stafford Enters US Market at Sally Beauty
The brand’s Grow Strong & Long and Scalp Love ranges are now available at the retailer.
May 10th, 2024
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