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78 Results
Type: Article
Section: Retail > Digital/E-commerce
Skin Care
The Top 3 Aesthetic Skin Care Trends on Instagram
Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.
News
Social Media Keeps It Real
Learn the successes of skin care brands via social media chatter.
Skin Care
The Beauty in a Legacy
A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.
News
Case Study: The Secret to Building and Rewarding Product Knowledge
Get an inside look at how StriVectin, a leading prestige skin care company, created almost 12,000 of its own product experts and brand ambassadors.
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Hair Care
Hair Care 2025: Scalp Health & Category Blur
Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.
Bath & Body
Opportunities in Body Care Come to Light Via Social Media
Track what consumers are talking about in body care via social media—and learn how that knowledge can be used to better your brand.
Hair Care
The Social Media Secrets of Gen Z’s Favorite Hair Care Brands
Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.
Skin Care
Navigating Amazon’s New Compliance Guidelines for Skin-Lightening and Ophthalmic Products
Amazon requires additional testing to sell ophthalmic and skin-lightening products on its platform. Partner with Certified Laboratories, an Amazon-approved Testing, Inspection, and Certification (TIC) organization, for consistent, compliant testing!
Digital/E-commerce
The Beauty E-commerce Packaging Playbook
What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.
Digital/E-commerce
How Do You Fight Amazon? Go Low … and High
As Amazon’s reach into beauty and personal care expands, retailers are finding ways to innovate at both extremes of the pricing spectrum.
Brick and Mortar
Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions
According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.
Packaging
Trends Impacting Packaging for Niche & Exclusive Retailer Beauty Brands
There are many beauty consumers that want the latest innovation at an affordable price; this is the white space that niche and exclusive beauty brands can fulfill.
News
Connecting
Winning loyal repeat consumers is not getting any easier. Consider that there is an incredible number of products on both real and virtual shelves, and, as claims elevate to stand out on these crowded shelves, consumers will hold brand owners’ feet to the fire, demanding claims meet expectations. And even as they yearn for product options, consumers still want to readily identify a product adequate for their personal needs.
Brick and Mortar
Indie Beauty: Retail Savior?
For many retailers, beauty has offered an oasis from Amazon’s ubiquitous market dominance. Perhaps no longer.
News
Small Business is Big Online
In a Q&A with OpenSky founder and CEO John Caplan on the site's new online marketplace,
GCI
learns how smaller brands can get noticed online and use their size to their advantage.
Digital/E-commerce
Data Sharing, Trust and Beauty
Data is oxygen for innovation. The beauty industry will need to keep an eye on how Silicon Valley juggernauts respond to recent data controversies, learn from them, and work to ensure the free and responsible flow of information continues.
News
Five Key Social Selling Tips from the 2017 WWD Digital Beauty Forum
Brands looking to boost social reach, should keep the following five takeaways in mind.
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