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Section: Retail > Digital/E-commerce
Digital/E-commerce
L2 Releases Its Ranking of the Digital Strength of Beauty Brands
Digital think tank L2 released its fifth annual Digital IQ Index: Beauty report, which benchmarks the digital competence of 85 global beauty brands across metrics for site, digital marketing, social media and mobile.
Brick and Mortar
Modernizing Today's Beauty Shopping Experience
Kline & Company's Nancy Mills delves into the strategies various retail channels are undertaking to keep their beauty sales up.
News
How Beauty Brands Can Avoid ‘Influencer Waste’
There is no one-size-fits-all strategy when it comes to influencer marketing, but one thing is for sure, no influencer should receive investment solely based on their potential to reach a large audience.
Event Coverage
The Biggest Misconception About Connected Consumers
Global Cosmetic Industry caught up with Mintel's Sarah Jindal to discuss how connected consumers have changed the way beauty brands market their products, the blossoming co-creation trend, the misconceptions surrounding "Generation C" and what attendees expect to learn during her in-cosmetics North America session.
Digital/E-commerce
[interview] Russian Beauty Store Opens in US
"[H]igh dependence on nature has been an essential part of Russian culture and lifestyle for centuries, a part of our DNA."
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
Hair Care
What Are the Top Haircare, Styling and Product Trends on TikTok?
New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.
Skin Care
Euromonitor Defines "New Beauty Power" at 2013 in-cosmetics
With the beauty industry seemingly taking the divergent paths of multifuctional or targeted when it comes to product innovation, Euromonitor theorized on how current trends and industry standings will lead to future growth during a presentation at the 2013 in-cosmetics.
News
Case Study: The Secret to Building and Rewarding Product Knowledge
Get an inside look at how StriVectin, a leading prestige skin care company, created almost 12,000 of its own product experts and brand ambassadors.
Digital/E-commerce
Build Your Amazon Beauty Strategy
Discovery, communication, data and engagement are critical for success on this fiercely competitive platform.
Consumers & Markets
New World Economy Drives Shift in Global Beauty Retailing
Global beauty sales gain 3.9% in 2008, according to a Kline & Company report, on back of significant shift in where consumers are shopping in nearly all of the major global markets. Direct marketing leads channels with an 8.6% compound annual growth rate from 2003 to 2008.
Packaging
New York Showroom, Star Supplier Status, and More Beauty Packaging News and Launches for Late June 2014
Fusion Packaging debuts a new showroom in New York City, Topline Products expands manufacturing in Mexico, Quadpack develops a new tottle, and more beauty packaging news.
Digital/E-commerce
Selling Online
The Internet is opening up new possibilities for cosmetics and toiletries manufacturers to reach customers and target potential new consumer groups.
News
[video] How Well Do We Know Our Beauty Ingredients? ChemForward, Sephora, Ulta, The Honest Company, Credo Beauty and More Have Some Answers.
Through its Know Better, Do Better (KBDB) Collaborative, in partnership with retailers and ingredient suppliers, Chemforward has released findings aggregating individual reports with the aim to set clear standards for cosmetic ingredient safety.
Digital/E-commerce
[interview] Netflix of Beauty, Mira, Receives $9M in New Funding
"No two people are the same, and each person’s skin can need different things at differing times."
Consumers & Markets
The Body Shop Taking Bigger Stake in Brazil
Retail and production expands in Brazil while regulatory snafus slow sales growth.
Skin Care
The Beauty in a Legacy
A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
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