Search Global Cosmetic Industry: Page 13

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Section: Retail > Digital/E-commerce

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O Boticário Surpasses McDonald’s to Become Brazil’s Largest Franchise Chain

Opportunities in the Brazilian market spur the growth of retail doors and viability for international brands.

CEW(UK) Demo Night Showcases Beauty Industry Trends

Attendees were able to sample nominated awards, as well as experience relaxation and other types of beauty treatments.

The Scent of New Horizons

The fine fragrance segment of the beauty industry is again gaining momentum as markets such as China and Africa look to consume more and brands innovate and position their fragrance products in new ways.

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L’Oréal Leads the Way to Experiential

It’s no longer enough to tell people why they should buy a product. Instead, the experience of the brand must be communicated as never before.

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The Next Normal: How Commerce is Changing into Connectivity

In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.

CEW's October 2012 'Beauty Retail Evolution: Connecting With Today’s Consumers' event featured (from left) Chance Wales, director, category leader, U.S. health and beauty, Amazon.com; Shannon Curtin, divisional vice president and general merchandising manager, beauty and personal care, Walgreens; and Karen Grant, vice president and global beauty industry analyst, The NPD Group.

CEW Presents Retail Revolution—Connecting with Today's Consumers

From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

It's All About Me

As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

Votre Vu’s top-seller is its beauty drink Snapdragon—which includes collagen, vitamins, aloe vera, ginkgo biloba, and green, white and red teas among its ingredients.

From Fiction to Fact—Ideas Build Beauty Business

Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.

The Online World—Beauty Counter of Tomorrow

What does the rise of e-commerce and digital marketing mean for the global beauty industry?

Social Beauty: How New Developments in Social Media are Changing the Industry

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Grow Through E-commerce

With online beauty product revenues expected to increase from $6.9 billion in 2010 to $9.6 billion by 2012 (a third higher than the projected growth rate for e-commerce overall), there is no better time to grow your business and brand through e-commerce.

Humanizing the Online Experience

More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

A Woman on the Inside: Collaborating with Bloggers and Vloggers

Balancing the fine line of promotion and credibility.

A Challenging Global Climate for Fragrances

As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.

Touch Me, Tell Me, Sell Me: The Business of International Beauty

A view of the global beauty retail scene.

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