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291 Results
Section: Retail > Digital/E-commerce
Digital/E-commerce
The Online World—Beauty Counter of Tomorrow
What does the rise of e-commerce and digital marketing mean for the global beauty industry?
News
Getting the Most from Your Sampling Subscription Partnership
With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.
Digital/E-commerce
Building a Cult Brand in a Pandemic-stricken Influencer Economy
Key metrics that can help brands build meaningful relationships during a global crisis.
Brick and Mortar
[podcast] Survey: Beauty Shoppers’ Favorite Retailers and Brands
What she wants, where she buys, what she buys and why; Part 3 of a 4-part series.*
Event Coverage
Cosmoprof North America Sees Success, 25,000+ Attendees for 2014
The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.
Digital/E-commerce
Building a Beauty Brand Online
By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.
Digital/E-commerce
Beauty’s Offline Future
Brick and mortar retail isn’t dead; it’s evolving.
Consumers & Markets
India Quarterly: Mary Kay to Invest $20 Million in India
Brands are in the midst of active expansion and investment in India as the country’s markets evolve.
News
9 COVID-19 Marketing Efforts for Your Brand
Digital tactics for the “new normal.”
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Brick and Mortar
New Perspectives in Beauty Retailing
Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.
Retail
Optimizing Your Distribution Strategy in Fast-changing Times
How to determine the best way to get your brand in the consumer’s hands.
Color Cosmetics
New Ways to Buy at the Beauty Counter and Beyond
New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.
Color Cosmetics
Color Correct
Bold and bright, soft and sweet, mismatched and perfectly paired—to the consumer, color stands for personalization, and they want it their way.
Digital/E-commerce
Digital Commerce: Infinite Commerce
What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Digital/E-commerce
Power to the People
New omnichannel models for brands and retailers are delivering unique messaging and personal shopping experiences to customers of every category.
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
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