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Type: Article

Section: Retail > Digital/E-commerce

Central Asia: Cosmetics, Culture and Politics

Because the region's relatively low-income levels, it is inevitable that consumer expenditure on beauty is far from high in Central Asia; the absence of locally produced cosmetics and toiletries means the region depends on imports.

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The Beauty of Online Cosmetics: How to Grow Your Business Safely

The global cosmetics market is expected to hit $390 billion by 2020, and based on current trends, e-commerce will be a main engine driving overall industry growth. But in a commodity-based market, even booming sales are no guarantee that consumers will keep returning to your online store.

Euromonitor Defines "New Beauty Power" at 2013 in-cosmetics

With the beauty industry seemingly taking the divergent paths of multifuctional or targeted when it comes to product innovation, Euromonitor theorized on how current trends and industry standings will lead to future growth during a presentation at the 2013 in-cosmetics.

Direct Sales Giants Invest in Color Cosmetics

Market players are positioning themselves to take advantage of Brazilian consumers’ growing interest in makeup.

The Changing Way Consumers Shop Online for Cosmetics

As consumers drive the beauty site experience instead of the brands dictating it, Ross Glick and Judy Shulman Brown take a look at the challenges and rewards in the fusion of social media and shopping online: experience commerce.

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Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?

Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?

Selling Online

The Internet is opening up new possibilities for cosmetics and toiletries manufacturers to reach customers and target potential new consumer groups.

Social Beauty: How New Developments in Social Media are Changing the Industry

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

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Selfie Retail is Testing Brands' Digital IQ

Mobile technology advances are creating new ways for consumers to virtually test and purchase color cosmetics. Selfie beauty pioneer YouCam/Perfect

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Brazilian Beauty E-commerce Trends

New study uncovers online purchasing trends.

Beauty brands demonstrate prestige via hot foil metallic detailing, embossing and debossing, which add a premium finish to logos and illustrations.

5 Product Label Tips for Increasing Digital Reach

Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.

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Breakout Brand—Motives by Loren Ridinger

Get “motive”-ated by this month’s Breakout Brand from HBA blogger Mary J. Palmieri.

A Look at China’s E-Commerce

In 2010, Internet sales in China grew by 22% to reach $685 Billion. To put things in perspective, this was generated by only 158 million online shoppers, or just more than 10% of China’s population leaving immense room for growth. E-commerce is now 12% of China’s GDP, and will only get bigger.

When Amazon enters a market, it fully disrupts the sector. Is beauty ready?

Amazon Strikes Again: Why Major Beauty Brands Should Be Concerned

The sampling power of this economic powerhouse is set to disrupt the industry.

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Electronic Retailer QVC Stays Recession-proof

Profile: Allen Burke, Director of Beauty, QVC

Trends Impacting Packaging for Niche & Exclusive Retailer Beauty Brands

There are many beauty consumers that want the latest innovation at an affordable price; this is the white space that niche and exclusive beauty brands can fulfill.

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Indie Beauty: Retail Savior?

For many retailers, beauty has offered an oasis from Amazon’s ubiquitous market dominance. Perhaps no longer.

Photo courtesy of ShadeScout.

Capture, Match and Purchase: Color Capture in Beauty

Recently, technologies that allow consumers to capture a color tone with a smart phone or paired device have proliferated, providing new levels of personalization and accuracy, while delivering the best of digital and traditional shopping experiences.

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