Search Global Cosmetic Industry: Page 35

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Section: Retail > Digital/E-commerce

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

L2 Ranks Hair Care Brands' Digital Success

The digital think tank L2 examined the digital presences of hair care and color brands to find what they are doing right—and wrong—across websites, digital marketing, mobile and social media.

Case Study: Leveraging Social Referrals for Hair-raising Results

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Ulta will add PayPal Checkout return bars at more than 1,300 locations nationwide; this brings the total number of Return Bar locations to more than 5,000.

Ulta Launches Return Bars, Adding AI-driven Product Recommendations

"As return volumes continue to increase, this is a crucial time for merchants to implement efficient and cost-effective solutions that better equip them to manage the growing role returns play in retail," said David Sobie of PayPal.

Clear communication is the key to connecting with ethical shoppers.

5 Ways Brands Can Better Communicate with Vegan & Vegetarian Consumers

Brands are encouraged to embrace five strategies to better communicate with vegans about the use of (or lack of) animal products within the formulation process.

Online Social Shopping Opportunities

Learn more about opportunities for heightening the social shopping experience online from Blucarat CEO Tom Kwon.

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Selfie Retail is Testing Brands' Digital IQ

Mobile technology advances are creating new ways for consumers to virtually test and purchase color cosmetics. Selfie beauty pioneer YouCam/Perfect

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What Are the Top Haircare, Styling and Product Trends on TikTok?

New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.

Creating a Prestige Experience in the Digital Age

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

Case Study: The Secret to Building and Rewarding Product Knowledge

Get an inside look at how StriVectin, a leading prestige skin care company, created almost 12,000 of its own product experts and brand ambassadors.

'I was inspired to create our Vitabiome Active Skin Optimizer after seeing my son struggle with bad bacteria overload, breakouts and an imbalanced microbiome from not taking proper care of his skin before and after playing sports,' says founder Kat Burki.

Kat Burki's Vitabiome Active Skin Optimizer is a 1-step Skin Microbiome Balancer

The Vitabiome Active Skin Optimizer is launching DTC and at Dillard's for $88, supported by an NYC pop-up.

Selling Online

The Internet is opening up new possibilities for cosmetics and toiletries manufacturers to reach customers and target potential new consumer groups.

'Efficacy is everything in skin care,' says Bubble founder Shai Eisenman. 'No matter your age, the only question that really matters is: Does this actually work?'

Bubble Skincare is More than a Gen Zalpha Brand: Shai Eisenman Talks Target Expansion & Cross-generational Appeal

"While Gen Z remains a key part of our community, we’ve built engagement beyond a single demographic."

Estée Lauder Records Record Net Sales of $10.18 Billion for 2013

During the fiscal year, sales growth was particularly strong in the company’s luxury brands, online and travel retail channels and overall in emerging markets, along with solid gains in several developed countries.

It's a Man's World: Men's Grooming Breaks New Ground

There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.

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O Boticário Surpasses McDonald’s to Become Brazil’s Largest Franchise Chain

Opportunities in the Brazilian market spur the growth of retail doors and viability for international brands.

The Body Shop Taking Bigger Stake in Brazil

Retail and production expands in Brazil while regulatory snafus slow sales growth.

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