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Section: Retail > Digital/E-commerce

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams

Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.

Ron Robinson, Founder, Beautystat.com

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Winning loyal repeat consumers is not getting any easier. Consider that there is an incredible number of products on both real and virtual shelves, and, as claims elevate to stand out on these crowded shelves, consumers will hold brand owners’ feet to the fire, demanding claims meet expectations. And even as they yearn for product options, consumers still want to readily identify a product adequate for their personal needs.

'These kits bring Danessa’s go-to favorites directly into the hands of consumers at an affordable price point, including the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hydro Boost Lip Oil, and Makeup Remover Cleansing Wipes,' says Neha Minj, marketing and commercial head of Neutrogena Face Care, Kenvue US.

Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]

"Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products..."

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Brands are Updating their Workflow to Compete on Amazon

Learn how to transition a retail store supply strategy to a hybrid model that includes Amazon. Gain flexibility and speed to market with an outsourced manufacturing workflow.

InnoCos Digital NY 2015 Part 2: Smart Packaging & Optimizing Retail

Embedded sensors offer an opportunity for brands to interact with consumers in-store and post-purchase. Meanwhile, retail experts say the consumer experience needs to "tone down" for a stress-free experience.

Small Business is Big Online

In a Q&A with OpenSky founder and CEO John Caplan on the site's new online marketplace, GCI learns how smaller brands can get noticed online and use their size to their advantage.

Versed's products retail for less than $25.

Inside Versed's Walmart Expansion: Interview

"We’re thrilled to be able to make the Versed product more accessible to the 90% of Americans that live within 10 miles of a Walmart store and shop with us weekly," says Paula Ryan, senior merchandising director, beauty, Walmart U.S.

The Original 101 Ointment ($17) provides 101 uses, from soothing chapped lips to dry skin patches, while the Strawberry 101 Ointment ($13.50) adds a fruity twist with alpha-hydroxy acids for gentle exfoliation.

Lanolips Founder Kirsten Carriol Talks Target Nationwide Expansion, Lanolin's Appeal & More

Lip care, like skin care and hair care, is fusing back to the basics and integrating actives for skin care benefits.

By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.

The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.

The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.

Addressing a Digital Future: Euromonitor Reports from HBA 2014

The future of beauty is going digital, but where are the industry’s brands, suppliers, retailers and other members doing to move it ahead?

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

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COVID-19 Provides Major Opportunities for Digital Content Strategies

"Conscious consumerism has never been so relevant, purchasing behavior is now more considered so it's an opportunity to revisit your brand values and future-proof your strategy as this movement is heightened."

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[update] Alibaba's Singles' Day Sales Reach Over $30 Billion

"Today we witnessed the strength and rise of China’s consumption economy and consumers’ continued pursuit to upgrade their everyday lifestyles."

Next Generation Awards from L'Oréal Women in Digital Highlight Forward-looking Technology

At an awards ceremony hosted by actress Olivia Munn, the L'Oréal USA Women in Digital program recognized innovation by women in the tech and beauty worlds.

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Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?

Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?

The Rise of "Curation": Product Mix Tailoring Reshaped for Today’s Retail World

In a preview of topics in her "Keeping Traditional Distribution Channels Relevant in the Digital Age" presentation scheduled for InnoCos Europe (June 4, 2013), Branston provides an overview of "curation" and strategies helping retailers to thrive in a changing environment.

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Estèe Lauder and YouCam Makeup: A More Experiential Retail Platform

We caught up with both Alice H. Chang, CEO of Perfect Corp.and a spokesperson from Estèe Lauder to find out more about why brands and physical retailers are leveraging this technology and how marketers can take advantage of AR beauty looks.

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