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Section: Retail > Digital/E-commerce

As recently as November 2024, Target had touted beauty as a rare bright spot of growth for the retailer. At the time, Rick Gomez, executive vice president, chief commercial officer, Target, said, “In terms of category performance, sales and market share gains were strongest in beauty again this quarter with comparable sales growth of more than 6%.'

Ulta Beauty & Target Are Going Their Separate Ways As Retail Dynamics Shift

The partnership was seen as being challenged by the ascendancy of Amazon, as well as Sephora.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

K-Beauty Meets Music and Culture at KCON LA 2025

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Kristin Ess Hair has announced reality TV star and hairstylist Madison LeCroy as the face of its Summer 2025 Stylers Collection.

Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More

"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.

Free Global Health & Beauty Pulse Report Has Dropped: How to Access

Premium beauty buyers may take longer to make a purchase, but their repeat purchase rate is up to 77% higher.

The Estée Lauder Companies Creates Chief Digital & Marketing Officer Role, Appoints Aude Gandon

Gandon will oversee global digital commerce and work with regional leadership to accelerate online growth.

The K-Beauty World platform, from Landing International, is led by Landing CEO Sarah Chung Park, who has helped launch more than 180 K-beauty brands in the U.S. market since 2007.

Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses

The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.

Space NK will operate as a standalone subsidiary of Ulta, but gives the U.S. retailer a toehold in the U.K. market.

Ulta Beauty Acquires Space NK to Challenge Sephora’s Growth in the UK Market

The acquisition comes amid a larger international push, including in Mexico and the Middle East.

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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025

In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.

Estée Lauder Launches on Amazon.ca Premium Beauty Store

This announcement comes shortly after The Estée Lauder Companies introduced its 10th brand, The Ordinary, to the U.S. Amazon beauty store in May 2025.

“Fiscal 2025 is off to an encouraging start with stronger-than-expected performance,' said Kecia Steelman, president and chief executive officer.

Fiscal Glow-Up: Ulta Beauty’s Q1 Results Shine Bright

Comparable sales for stores open at least 14 months, as well as e-commerce sales, increased 2.9% versus fiscal 2024, led by a 2.3% increase in average ticket and a 0.6% increase in transactions.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

Hatch Mama Lands at Ulta Beauty, Headlining Mother & Baby Collection

"At Hatch, we're obsessed with supporting women through every phase of motherhood with beautiful, smart solutions that actually work," said Ariane Goldman, founder of Hatch.

The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Less is More: How Skinimalism is Redefining Beauty Routines and Packaging

The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Ulta Beauty Names Lauren Brindley to Drive Merchandising and Digital Strategy Amid Growth Challenges

The move comes at a time when the retailer has experienced sales challenges, as well as a pause in growth of its Ulta Beauty at Target store-in-store program.

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