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Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

Baralan's Premium Re-Charge System was designed to preserve the hygiene of formulations and ensure easy replacement inside the main plastic container.

Sustainable Cosmetic Packaging with Something Extra

Whether it be unique design formats, deco options, product formats or functionality, packaging suppliers are upping their game.

“Stability is a key challenge in designing pumps for wider containers such as jars,” says Chong For, general manager at Unica Packaging. “Our unique pump design ensures optimal stability when pressed from any angle, enhancing user experience.”

Airless Cosmetic Packaging: Protection x Performance

From expanded shelf lives to better formula protection, airless cosmetic packaging offers a wide range of benefits.

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Unlock the Future: ICONS|ICS EcoRefill Powder Pot, Twist-Base Design

Enjoy an ultra-smooth refill experience with the ICONS|ICS EcoRefill Powder Pot. Unlike any refillable product on the market, it refills from the bottom via a Twist Lock base and has an innovative mess-free design. 100% PP & 26ml fill.

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ICONS|America IML Tubes Deliver Eco Edge & Unlimited Deco Capabilities

ICONS|America in-mold label (IML) tubes allow unlimited graphics, from shoulder to crimp, creating a panoramic canvas that transforms your tube into a work of art. Sustainable: on-shore USA manufacturing, recyclable, mono PP, available with PCR.

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Wake up your senses with Pebble, Lumson’s glass jar that recalls a rough stone

By playing with different decoration techniques for tactile and textural effects, Lumson invites you to enter a new aesthetic and sensorial dimension where packaging totally merges with nature.

Anson adds, “Another growing trend is the use of vibrant colors and bold photo quality designs, exemplified by our latest launches with Maui Vera and their sun care range. Our patented IML tube technology allows eye-catching graphics that span the entire tube, from shoulder to crimp, transforming a simple tube into a vibrant work of art.”

5 Top Cosmetic Packaging Trends: Insider Insights

We recently surveyed experts in cosmetics packaging to surface the latest trends, which include 3D deco printing, airless glass, body care, single-dose sampling options and more.

Stoelzle Glass Group’s Elixir lightweight 30 ml dropper bottle is ideal for serums and foundations.

New Cosmetic Packaging: Sustainability Meets Functionality

From airless tubes to pumps designed to support sustainable fine fragrance, suppliers are ramping up innovation.

As with the wider economy, beauty innovation seems poised to accelerate with new AI-powered tools that allow users to chat with a virtual consultant, reverse engineer products, build new products to a wide array of regulatory, sustainability and retailer requirements, anticipate consumer liking based on reviews of existing similar products, and much more.

AI is Already Reshaping Beauty

From product development to rapid ingredient discovery and accurate skin analysis, artificial intelligence has arrived.

More than 75% of U.S. consumers “placed some level of importance on sustainably packaged cosmetic products in 2023,” according to Statista.

Cosmetic Packaging Trend Tracker: Sustainability x Functionality

A new generation of sustainable packaging solutions solves brand and consumer problems, while minimizing ecological impacts.

'As recycling requirements can be confusing, our focus is very much on educating beauty consumers on how easy it is to give their empties a second life with Sephora following three easy steps: clean it out, drop it off at a Sephora store, and then you’re done!' says Desta Raines, Sephora's sustainability lead.

Packaging Trend Tracker: the Next Wave of Sustainability

From Sephora to rePurpose Global and Bluebird Climate, sustainable packaging initiatives are moving forward.

Baralan has collaborated with 3D printing specialist Stratasys and glass/plastic coatings specialist ICA to launch GP3DPrint, a water-based 3D decorating service for cosmetic packaging.

Packaging Trend Tracker: May 2024

From heavy-walled bottles to enhanced refillable formats to unique applicators, packaging designs offer a growing array of brand benefits.

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Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan at Luxe Pack NY 2024 in a continuous dialogue among the company historical soul, industry trends and product innovations. New ideas for primary packaging: innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

The Dream Glass Atmospheric from FusionPKG, an Aptar Beauty company, features a capsule-/pill-shaped curvature ideal for prestige beauty applications, per the company.

Packaging Trend Tracker: Enhanced Experiences & Sustainability

From recyclable airless to monomaterial designs to ergonomic refillable concepts, new launches are delivering improved packaging experiences.

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New Shatterproof And Highly Customizable PET Dropper Bottles For Prestige Beauty Brands

The Shatterproof, Customizable and Recyclable PET droppers that you have been waiting for.

New turnkey services and expanding lab capacity are offering brands more responsive partnerships in beauty manufacturing.

Beauty Manufacturing Trend Tracker: April 2024

New labs, ingredient supply chain trends, expanded turnkey offerings, AI-driven quality assurance for lipsticks and more top our leading beauty manufacturing trends this month.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.