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From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Boka Citrus Mint Mouthwash Tablets Immunity Tooth Care

[updated] Boka Rolls Out Citrus Mint Mouthwash Tablets for Oral Care, Immunity Boost - Plus Insights on Mouthwash's Evolution

The product incorporates hydroxyapatite and a beneficial probiotic powder to maintain a balanced oral microbiome and soothe gums. Sarah Mountcastle Mitchell, head of marketing at Boka, shares insights on this and future evolutions in mouthwash.

Need an ingredient supplier? Or a contract manufacturer? Cosmoprof North America has you covered.

16 Brands Coming to Cosmoprof North America | PLUS: Manufacturing & Supplier Partners

In addition to beauty brands, this year's edition will include a wide array of supply chain partners.

Woman brushing teeth with skin care eye patches.

Inspired by Skin Care, Oral Care Moves Beyond Hygiene

Thanks to skin care inspiration and holistic well-being philosophies, oral care has a bigger role to play in wellness.

The company's additives and specialty ingredients are tunable and can scale multiple markets.

Ashland’s Transformed Vegetable Oil Platform for Benefits in Sun Care, Conditioning, Oral Care and More

The company's additives and specialty ingredients are tunable and can scale multiple markets.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

A new report from Kline argues that the application of emollients and moisturizers, delivery systems, fragrances and essential oils, texture modifiers, and exfoliants can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.

Clinical Eclipses Clean: Ingredient Trend Tracker

Efficacy, expert-backed claims and third-party certifications are the keys to beauty shopper engagement in 2024.

Beauty Accelerate will tap into emerging ingredients and claims, with a focus on efficacy and substantiation.

💧Beauty Ingredients & Claims in the Spotlight: Experts Speak Out🧪

Validated Claim Support will be on hand to assist brands in making their marketing claims stick. The clinical research company helps to back marketing claims through scientific data collection and custom tailored studies.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

Essential oils and plant extracts have become key alternatives to traditional oral care ingredients thanks to their antiseptic, antibacterial, antifungal, anti-inflammatory or pain-killing properties.

Herbarom Debuts Natural Solid Toothpaste and Mouthwash at Cosmetic 360

During Cosmetic 360, held Oct. 18-19, 2023 in Paris, Herbarom showcased its expertise in naturals through the development of two novel oral care prototypes: solid mint chewable toothpaste and mint and lemon mouthwash.

Gantrez soja is a nature-derived, biodegradable active delivery system for oral care that retains hydrophobic and poorly water-soluble actives on oral surfaces for long-lasting benefits, per the company.

Ashland Launches Gantrez Soja Delivery System for Toothpaste and Mouthwash

Gantrez soja is a nature-derived, biodegradable active delivery system for oral care that retains hydrophobic and poorly water-soluble actives on oral surfaces for long-lasting benefits, per the company.

Consumers continue to seek out hair care and oral care products that are not only good for them, but for the environment.

What’s Trending: Packaging Trends In Beauty + Oral Care Ingredients

Multi-beneficial and natural ingredients, as well as sustainability are at the forefront of these categories.

BioPG has applications in foods and flavors, as well as beauty and personal care, such as deodorant sticks and toothpaste.

Orlen Południe x BASF Tout Success of Renewable BioPG Propylene Glycol Plant

Per the manufacturer, BioPG has a 60% smaller carbon footprint than conventional fossil-based propylene glycol, while retaining the same product quality.

The ingredient prevents the occurrence of halitosis and pigmentation on the surface of the teeth by inhibiting the adhesion of bacteria. It is derived from marine algae, is halal certified, reduces cavity risk and prevents bad breath and tooth stains.

Ichimaru Pharcos Launches Milltect, Biofilm Formation Inhibitor

The ingredient prevents the occurrence of halitosis and pigmentation on the surface of the teeth by inhibiting the adhesion of bacteria. It is derived from marine algae, is halal certified, reduces cavity risk and prevents bad breath and tooth stains.