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Scentbird is remaking the fragrance retail experience, one bottle at a time.

Solving the Fragrance E-commerce Problem

How the consumer experience can be enhanced online for today's tastes.

Do Candle Colors Trump Fragrance?

Depending on whom you ask, color is either the first or second reason for selecting a candle for use in the home.

The Fragrance Horizon: 2009 and Beyond

Consolidation, core lists, raw materials, the economy, growing customer demands, all things green, and functional flavors and fragrances.

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[interview] U.S. FDA on MoCRA: New Authority, Fragrance Allergens, Animal Testing and More

In this interview, the FDA describes its new MoCRA-mandated authorities, 5 requirements for industry (and how it will enforce them), the mandate for listing fragrance allergens, why animal testing was omitted from MoCRA and more.

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Innovations in Natural Fragrance and Personal Care

Driven by a desire for healthier lifestyles and an inherent need to know more about what they put on and in their bodies, consumers are asking more detailed questions about the contents of products. However, cost, efficacy, substantivity and preservation concerns have prevented brands from moving as fast as consumer sentiment.

Woman in bathroom applying skincare cream while holding towel, wearing brown robe

Fragrance Moves Upstream as a Key Formulation Strategy

A preview of the strategies and innovations coming to in-cosmetics Global 2026 in Paris.

A Closer Look at Personal Care Fragrance

Changing markets, men’s grooming, aging consumers, natural ingredients and more.

Forty-eight percent of fragrance buyers use two to four different fragrances regularly.

Decoding the Fragrance Boom, Part 2: the Consumer

Performance of Fragrance Impinges On More Than Scent

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

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Vive la Organic Fragrance and Beauty

From luxury to biotechnology, French organic brands are leading innovation.

Steve Hicks, director, flavor and fragrance development, P&G.

Survive, Grow and Thrive: 6 Opportunities for Fragrance in 2010

P&G’s Steve Hicks discusses how the industry can flourish in a difficult environment.

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Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.

Consumers are actively seeking new fragrances.

Insider Insights: 3 Fragrance Ingredient Trends for 2021

Fragrances are proving to be a source of comfort and relief for consumers during the pandemic.

Edible Perfume Melds Flavor and Fragrance

Ingredient company Beneo pairs with a Bulgarian confectionery company Alpi to create a rose-scented candy.

GCI Magazine Announces 2008 Fragrance Business Award Winners

Luncheon at HBA in New York City celebrates best fragranced product and marketer of the year.

Two women holding fragrance bottles at a pink neon-lit perfume display event with heart decorations

Fragrance in Flux: How Packaging, Formats and Experience Are Redefining the Category

Brands are rethinking format, functionality and storytelling, signaling a category defined less by traditional perfume codes and more by fluid, lifestyle-led consumption.

Dupes drive shopper engagement and help higher-priced brands sharpen their positioning. So, are dupes a good thing?

The Symbiotic World of Beauty Dupes: Fragrance, Makeup & Beyond

Beauty dupes expand routines, inspire category engagement and help higher-priced brands distinguish themselves.

Scent Sleuth: Do Cultural Preferences Influence Fragrance Development?

Regional and cultural preferences and the need to market to those tastes cannot be denied, but there is much to be said about universally appealing scents—carried by unique statements—and their potential impact.