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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.

Marketing Matters: Changes Bring Opportunities

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

Exposome skin care, microbiome-friendly solutions and sleep-centric technology will change the way brands appeal to consumers.

5 Skin Care Claims on the Horizon

Claims are a leading purchase driver for beauty and personal care consumers; how are those claims evolving?

Men’s Skin Care Requires Different Fragrance Approach

For men, looking and smelling good no longer involves just a clean shave and an after-shave lotion. Men’s use of skin care products is growing, and the intent of product function should determine the strength and character of the product’s fragrance.

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Global Skin Care Market: Driven by Innovation

Ingredient companies are offering new innovations to support the expansion of skin care rituals.

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The Different Faces of Natural Skin Care

Despite variable economic conditions and variations in consumer behavior, the natural beauty market—and particularly skin care—continues to see strong growth.

Inflammaging: Changing the Face of Skin Care

The concept of inflammaging may result in a widespread change in the professional skin care industry.

(from the left) Tomoko Yamagishi-Dressler, senior vice president, marketing, Shiseido Cosmetics America; Silvia Galfo, senior vice president, marketing, U.S., Lancôme; and Charisse Ford, senior vice president, global marketing, Estée Lauder; talk prestige skin care innovations and consumers at CEW's November 2012 event.

CEW Presents Prestige Skin Care’s Top Innovators

Charisse Ford, Estée Lauder; Silvia Galfo, Lancôme; and Tomoko Yamagishi-Dressler, Shiseido Cosmetics America; share strategies and insights into marketing prestige skin care in a changing consumer environment.

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A Comprehensive Strategy to Pacify Sensitive Skin

Sensitive skin is a global reality, creating a sizable demand for products designed to minimize skin sensitivity. Pacifeel™ is a natural plant extract that offers a holistic approach to treat both the symptoms and causes of sensitive skin

Seventy-eight percent of patch users apply these products as part of regular monthly skin care routines, with 35% using patches at least once weekly.

What’s Driving Increased Skin Care Patch Usage?

New data points to widespread regular usage of these products, as well as interest in emerging wellness formats.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.

In this 'Read the Label' column, the author focuses on moisturizers and in particular, Revolution Skincare’s Hydration Boost.

Read the Label: Revolution Skincare's Hydration Boost

This "Read the Label" looks at the ingredients and claims for Revolution Skincare's Hydration Boost. It contains moisturizing, preservative and anti-aging ingredients such as Borneo tallow nut seed butter, phenoxyethanol, sodium hyaluronate and more.

2 in 1: Makeup Meets Skin Care

Makeup’s dynamic sales growth is, in part, a reflection of the demand for added benefits and natural ingredients, challenging formulators to continually work toward ever-more sophisticated products.

Nutricosmetics: Eat and Drink Your Skin Care

As consumers continue to incorporate appearance into their overall concept of wellness, nutricosmetics may prove to be a financially advantageous new frontier for the beauty industry.

Olay realized that little room is available at point-of-purchase to explain to women the features and benefits of its products and wanted to take a proactive role in helping women with a customized routine suited to their needs.

Marketing Matters: Professional Skin Care Comes Home

Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.

Epigenetics as the Future of Skin Care

Is dealing in gene expression the next big move for beauty product development?

Korean celebrities are some of the greatest adopters of new product ideas the world has ever known, constantly scouring the globe for new ingredients, new stories and new rituals. Pictured here are The Wonder Girls, a successful Kpop group.

Lessons from the Korean Skin Care Market

What western brands can learn about creating and expediting new and innovative experiences for formulas, packaging and distribution.

School House's diverse projects have included collaborations with La Mer and Dr. Dennis Gross.

School House's Chris Skinner on Winning Brand Strategies

“The pendulum swings,” says Skinner. “Sometimes it will be close to you and sometimes far from you.”

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