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Looking ahead, Circana is forecasting 10% growth for the U.S. prestige beauty market, with expansion slowing in 2025 and 2026 to 8% and 7%, respectively.

Beauty Growth to Continue Through 2026

The rise of India, emerging shopper trends and the rise of masstige are reshaping the industry.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Conscious beauty, in particular color, has been a leading trend for 2020.

Ingredient Trends 2020-2021, Part 2

Part 2 of 2: From ingestible technology to clean and green materials, new breakthroughs abound.

Lead Image Arbelle Foundation Inclusivity Analysis

Arbelle helps brands create foundation ranges that celebrate diversity

Arbelle’s Foundation Inclusivity Analysis offers brands a deeper understanding of how their foundation shade ranges align with diverse skin tones, providing insights to support inclusivity and representation in beauty.

'BiotechXBeautyLabs is the only cosmetic contract manufacturing business that offers novel biotech ingredients to the beauty industry via formulations that power innovation based on clinical performance,' says founder Joshua Britton.

What's New in Beauty Manufacturing?

Manufacturers Lady Burd and BiotechXBeautyLabs give their take on how they are navigating the constant changes within beauty manufacturing.

By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.

The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.

The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.

Prestige facial skin care is in a slump; medspa inspiration, microbiome balance and other strategies offer hope for the category.

7 Ways to Get Prestige Facial Skin Care Back on Track

From the microbiome to medspa inspiration, brands have more innovation opportunities today than ever before.

Woman shopping for skin care in store.

2024 Beauty M&A is Accelerating & Shifting Upmarket in 2025

"Capstone expects more engagement from public players in the M&A market as firms turn to inorganic volume growth to help buoy share price performance," the firm explains.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Future-proofing Beauty: a First Look at Beauty Accelerate 2025

From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.

Influencer and doctor beauty brands are among the top prospects for investments in 2025.

The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action

With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

Contract manufacturers are noticing a shift toward wellness in the beauty space.

INSIDER INSIGHTS: Contract Manufacturing Beauty Trends & Hair Care Trends + Packaging Launches

Wellness and hybrid formulations dominate contract manufacturing space, while scalp care continues to trend in hair care.

'Gen-Z are a lot more spontaneous than older generations, favoring instant gratification and taking part in trends as opposed to being loyal to brands they have previously used.'

The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood

Gen Z are socially conscious consumers who value ethical and sustainable practices.

Debut earned its spot on the TIME100 list for its groundbreaking use of AI and biotechnology to create high-performing, sustainable beauty formulations, driving innovation in the industry. Pictured is CEO Joshua Britton.

Beauty Shines on Time's List of the 100 Most Influential Companies in 2025

L’Oréal was recognized for its science-driven approach and strategic acquisitions like CeraVe and La Roche-Posay.

Indie beauty plays into the rising trend of prestige and niche beauty.

5 Indie Trendsetters

Highlights from the Indie Beauty Expo reveal the latest innovations among entrepreneurial brands.

Sniffing Out Trends

Understanding a broad range of trends and consumer lifestyles will lead to fragrances that unlock the essence of a brand.

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